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Communication is the life blood of an organization. Communication plays a significant role in connection with quality issues. Communication is an important means of realizing quality. There is strong relationship between good communication and successful quality implementation. Although communication has always been key requirement of good management, it's even more important in the implementation of total quality management (Schmidt and Finnigan).

Total quality management depends on communication that flows in all directions up, down and laterally. Internal and external customers have to let know suppliers what they need. Suppliers have to let know their customers what they can realistically provide.

IBM is a good example of TQM organization that recognized the importance of communication in its quality attempts.

Finally the success of an organization's quality efforts relies largely on focusing on the right objectives and its ability to communicate them to the customers both internal and external. To conclude as stated by American Management Association International, "For total quality to work, communication between all levels in the organization is vital. Because total quality is a game that everyone must play".

Thus it's important to note that without effective communication, TQM will not work in an organization.

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Q: What is the role of Communication in total quality management?
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Communication is the life blood of an organization. Communication plays a significant role in connection with quality issues. Communication is an important means of realizing quality. There is strong relationship between good communication and successful quality implementation. Although communication has always been key requirement of good management, it's even more important in the implementation of total quality management (Schmidt and Finnigan). Total quality management depends on communication that flows in all directions up, down and laterally. Internal and external customers have to let know suppliers what they need. Suppliers have to let know their customers what they can realistically provide. IBM is a good example of TQM organization that recognized the importance of communication in its quality attempts. Finally the success of an organization's quality efforts relies largely on focusing on the right objectives and its ability to communicate them to the customers both internal and external. To conclude as stated by American Management Association International, "For total quality to work, communication between all levels in the organization is vital. Because total quality is a game that everyone must play". Thus it's important to note that without effective communication, TQM will not work in an organization.


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