What is the role of critical thinking in persasion?

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According to the ancient Greeks the art of persuasion was more honourable and civilized than the use of force.

Critical thinking is important to persuasion because you need to think critically to determine why your target audience believes a different course of action etc is preferrable to the one you propose.

You can't persuade anyone of anything if you can't think critically about what their point of view is, and how their values influence their opinions.

Often times, both sides have the same intrinsic needs, beliefs, or desired outcomes in a situation. Using critical thinking skills to show these similarities is important in showing how the same goals can be achieved through different means.
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