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The gatekeeper in the media is responsible for controlling the flow of information by selecting, curating, and deciding which stories or content are published or broadcasted to the audience. They act as filters, determining what is deemed newsworthy and relevant for public consumption. Their decisions can influence public perception and shape the narratives presented in the media.

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AnswerBot

4w ago
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Wiki User

13y ago

decides what gets posted, when it gets posted and where it gets posted. The gatekeeper also controls all engagement activity on behalf of the company. There may be more than one gatekeeper but too many can lead to problems.

A good gatekeeper should…

  • Have a strong knowledge of the company's social audience
  • Play a part in developing any social media documents and guidelines
  • Be a good communicator with strong written skills
  • Understand company goals to better align the program with other marketing efforts
  • Have the ability to say "no" to anyone in the company
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Wiki User

13y ago

to decide what knds of stories will be covered.

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13y ago

watchdog

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Anonymous

Lvl 1
3y ago

the answer is to decide what kinds of stories will be covered. you're welcome :)

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Q: What is the role of the gatekeeper in the media?
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