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Cost benefit Analysis is a evaluative technique used to help facilitate efficient decision making. CBA involves identifying all benefits and costs and quantifying them to comparable present terms.

Willingness-to-pay is a technique whereby benefits and costs are assigned monetary values by the "willingness" for society to pay for a good or service. This can be complex when dealing with non-monetary benefits such as "Freedom" or "Environmental protection" (How much is society willing to pay to be free, or willing to pay to protect the environment?)

Monetizing non-monetary terms is one of the main criticisms against the use of CBA.

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Q: What is willingness to pay in cost benefit analysis context?
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