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When was Maybelline created?

Updated: 9/7/2023
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9y ago

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T.L. Williams creates the Maybelline Company, a family-owned business. The company is named after his sister Maybel, from whom he originally received the idea of producing and selling an easy-to-use product to darken eyelashes.

Maybelline launches its very first product, Maybelline Cake Mascara, the first modern eye cosmetic for everyday use. Advertised and sold exclusively by mail, the mascara is received so well by the general public that women start to ask for it in drugstores.

Maybelline expands into eyebrow pencils and eye shadows.

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15y ago
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9y ago

Maybelline was created in 1915.

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