When is Ronald McDonald's birthday?

Answer 1

Strengths

· Good innovation and product development. They continually innovate to retain customers.

· McDonald's offers consumers choice, reasonable value and great service.

· Large amounts of investment have gone into supporting their franchise network.

· Loyal staff and strong management.

Weaknesses

· Most of the food that they sell is out of line with the trends towards healthier lifestyles for adults and children.

· Seasonal.

· Quality issues across the franchise network.

· High prices compared to other fast food retailers.

Opportunities

· Join ventures with retailers.

· Respond to social changes by innovation with healthier lifestyle foods.

· Strengthen their value proposition and offering, to encourage consumers who visit other fast food retailers into McDonald's.

· Focus on corporate social responsibility, reducing the impact on the environment and community linkages.

Threats

· Social changes- government, consumer groups encouraging healthy eating.

· Focus by consumers on nutrition and healthier lifestyles.

· Competitive pressures on the high street as new entrants offering value and greater product ranges and healthier lifestyle products.

· Pressure groups- environmental.

· Fast food retailers offering their products at a cheaper price.

Answer 2

May 11,