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The Gramophone Company absorbed the Zonophone company. The Gramophone company's main label was the His Master's Voice dog with its nose into the gramophone horn. When it took over it restyled the label very closely to its HMV one, but changed it away from the HMV image (it was to be the down-market range) and came up with a slightly different design.

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Q: Where can you find a Zonophone record label with dog and gramophone trademark?
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Where do you register a record label?

You don't "register" a record label per se. But a record label is a business that - like any other business - must be registered to do business under whatever laws and regulations are applicable in the city, county, state, and country where the label operates. So, to "register" a record label, the owner simply registers the business locally (e.g. Joe Smith registers Joe's Barbershop as a 'sole proprietorship' in order to legally operate his shop in his home town). There are many types of business formations. A sole proprietorship (one man owner, unincorporated), an unincorporated partnership, a limited partnership, a Subchapter S Corporation, a public corporation (selling stock in the company), a limited liability partnership (LLP), limited liability company (LLC), etc., etc. Then there's the record label's name. The company or label name must not conflict with a name already in use (the name will be cleared through the Secretary of State's office of the state where the label does business). You can trademark a name, either in your own state, or nationally, but, again, only if the name doesn't conflict with one already trademarked. However, a trademark registration isn't entirely necessary or even foolproof. It may be possible to trademark a label name in, say, Kansas, only to learn that a label with the same name (but no trademark registration of the name) has been doing business for years from its location in Oregon. The fact that the Oregon company has been - and still is - operating as a label means that its use of the name trumps the newly minted label in Kansas when it comes to doing business nationally. The Oregon company can successfully obtain a cease and desist order to prevent the new Kansas label from using the name.


How does a gramophone look?

You need a long answer, not a short answer. First there was the Edison phonograph, which recorded speech or music on a wax cylinder. Then there was the Berliner gramophone, which recorded on a shellac disc. Both of these were mechanical and the sound came out of a horn. Later a cabinet was designed so that the horn principle was folded into a box and the sound came out the front. In 1925 mechanical (acoustic) recording was replaced by electrical recording, but the cylinder was losing its popularity, so Edison went out of the phonograph business in 1929. Because "phonograph" was the original invention, disc records were often called phonograph records in America, although the term gramophone survived in England. The biggest record magazine over there is still called "Gramophone." To see what it looks like, you should find a famous painting called "His Master's Voice," which showed a dog listening to a voice coming out of the horn. Actually, that would have been an Edison phonograph, but the gramophone company liked the picture so much that they had it repainted to look like a disc gramophone, even though their machine couldn't produce the sound of the dog's master's voice because you could only make home recordings on a cylinder, not a disc in those days. So the painting became the trademark of The Gramophone Company, which put "His Master's Voice" on the record label in England, and also of the Victor Talking Maching Company, its American affiliate, which became RCA Victor. You might see some old records with that painting on the label.


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Where do you register a record label?

You don't "register" a record label per se. But a record label is a business that - like any other business - must be registered to do business under whatever laws and regulations are applicable in the city, county, state, and country where the label operates. So, to "register" a record label, the owner simply registers the business locally (e.g. Joe Smith registers Joe's Barbershop as a 'sole proprietorship' in order to legally operate his shop in his home town). There are many types of business formations. A sole proprietorship (one man owner, unincorporated), an unincorporated partnership, a limited partnership, a Subchapter S Corporation, a public corporation (selling stock in the company), a limited liability partnership (LLP), limited liability company (LLC), etc., etc. Then there's the record label's name. The company or label name must not conflict with a name already in use (the name will be cleared through the Secretary of State's office of the state where the label does business). You can trademark a name, either in your own state, or nationally, but, again, only if the name doesn't conflict with one already trademarked. However, a trademark registration isn't entirely necessary or even foolproof. It may be possible to trademark a label name in, say, Kansas, only to learn that a label with the same name (but no trademark registration of the name) has been doing business for years from its location in Oregon. The fact that the Oregon company has been - and still is - operating as a label means that its use of the name trumps the newly minted label in Kansas when it comes to doing business nationally. The Oregon company can successfully obtain a cease and desist order to prevent the new Kansas label from using the name.


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