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Who nicknamed the Titanic unsinkable?

Updated: 8/17/2019
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12y ago

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Actually, there was no one person who called the Titanic unsinkable: it was a combination of the owners and the ship-builder and the press who helped the ship's legend to grow. The White Star Line, the ship's owners, wanted to promote the ship's safety features and solid construction, unique for that era; the more they stressed how amazing the Titanic was, the more likely they would get good publicity and greater media attention. Newspaper articles from that time show that several White Star executives, including J. Bruce Ismay, told the press the Titanic was built in such a way that it would not sink; but while it may seem like splitting hairs, neither Ismay nor other White Star executives directly stated that the Titanic was unsinkable.

Nor did the ship's builders, who tended to qualify the claim by explaining that the ship was "practically" or "almost" unsinkable. But the press took the claim the ship was built for safety and thus would be unlikely to sink, and soon removed the qualifiers. Reporters were impressed with the luxurious features of the Titanic, and they began reporting on it as the "unsinkable Titanic". (In fairness to the press, the White Star Line seemed pleased by the positive publicity and did not correct what the press wrote.) The headlines and mentions of the "unsinkable Titanic" became part of the story, very much like a nickname. But there was no one person who seems to have started it.

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Q: Who nicknamed the Titanic unsinkable?
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