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Who was involved in the election of Barack Obama?

Updated: 8/20/2019
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An election involves a number of factors-- not just having the right advisors and the best campaign staff, but understanding the mood of the voters. Thus, Barack Obama won in 2008 because his campaign understood what was on the mind of average Americans. One important factor that year was the country was ready for a change: the general public had grown distrustful of the Bush administration, which was mired in various scandals and which was also mired in a very unpopular war in Iraq. John McCain, the Republican candidate for president, was widely seen as too old, out of touch with current issues, and someone who would continue the unpopular policies of President Bush. Barack Obama was elected because he represented someone new, someone with different ideas. Plus, he was an excellent speaker, ran a very effective campaign, and was able to mobilize young people, minorities, and women in large numbers. Their support helped him to get elected.

In 2012, even though the economy had been very slow to recover, Mr. Obama won re-election, in part due to the fact that his opponent, Mitt Romney, was perceived as a distant, aloof figure who only cared about the wealthy. Mr. Romney had a strong business background, but the general public never seemed to warm to him, and his campaign was not very effective in reaching out to youth or to minority voters. Once again, the Obama campaign was able to bring in core groups (including young voters, single women, African-Americans, Hispanics, Asians, etc). And although his margin of victory was smaller than in 2008, President Obama was still able to win a second term.

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