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This could be due to a mass media advertisement where sales taxes and other fees may differ from state to state. To not confuse the consumer they may not mention the price until you can specify where you are buying (flying) from. Another reason may be the use of building the consumer curiosity to bring them in to the sales team where they have a better chance of closing the deal over the phone.

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Q: Why do airlines not immediately give the full price of ticket?
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