0
Why do you consider customer wants and not just customer needs in marketing?
Wiki User
∙ 16y ago
Because wants are more powerful than needs. Think of Maslow's Hierarchy where the physical needs are at the bottom of the pyramid and more aspiration, self-discovery needs are higher up.
Wiki User
∙ 16y ago
Add your answer:
Earn +20 pts
3. Explain how a company designs a customer-driven marketing strategy?
A customer driven marketing strategy puts the customer and their needs and perceptions first. This means truly listening to what the customer wants, not telling the customer what they want.
What are some fundamental marketing concept?
There are many fundamentals of marketing. These include knowing the needs, demands, and wants of the customer, segmenting the customer out to reach the right group, and showing value of your product.
Importance of market research in developing marketing programmes to satisfy customer needs and wants?
The importance of market research in developing marketing programs is your marketing dollars will go further if you use it to build, nurture, and develop your customer relationships.
What a good marketing involves?
Good marketing involves being able to meet the needs and wants of the customer. A good marketer should be able to persuade the customer into believing their the product would be beneficial towards their life.
Marketing merely reflects the needs and wants of consumers?
intro includes definitions of terms needs and wants. marketing and consumrs. needs are the biological or primary factors need for the survival of an individual.includes food clothing and shelter. secondary needs are the wants or the desires of an individual they can b the quality education.beauty products or the glosaries.branded footwares or the clothings these are the needs and wants. consumer is the mango man who consume the products sometym wid good or no good knw how of a product.marketing is the concept holds that acheving organizational goals depends on knowing the needs and wants of target maekets and delivering the desired satisfaction.Marketing Reflects The Needs And Wants Of CustomersEver since man started trading goods, marketing was created. Marketing has evolved and there were several phases in its evolution. First, there was the production of the product, with no consideration on customers' wants and needs. Secondly, customer's wants and needs were not really considered as products were pretty much standardized. Lastly, products were differentiated and a focus on customer's wants and needs came to the forefront of business concern, which was the needs and wants of customers. (Kotler, P. & Keller, K.).Marketing involves the satisfying customer's needs and wants. An essential factor in the marketing process as well as a business, your goal is to provide value to the customer for a profit. (Kotler, P. & Keller, K.) A successful marketing manager must be open-minded and think from a customer's perspective. Thinking like a customer is an intricate tool to a successful marketing manager. You must ask yourself, what does the customer want and need? Successful companies*it reflects in sch a way that it shape the demands of a consumer*it help consumer in judging the correct or benificial product*it creat the snce and hlp in discriminating the nds and wants of a prodct thus it reflcts thends and wants*basc channels of markting are .intrnt ,role of print and electond media*througn advertisementconclusion*'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need
What is Marketing 'or Define Marketing in your own words?
marketing is a act of identifying the needs and wants of the customer and help the customer to achieve those needs and wants through our valuable product
How a company designs a customer driven marketing strategy?
A customer driven marketing strategy puts the customer and their needs and perceptions first. This means truly listening to what the customer wants, not telling the customer what they want.
3. Explain how a company designs a customer-driven marketing strategy?
A customer driven marketing strategy puts the customer and their needs and perceptions first. This means truly listening to what the customer wants, not telling the customer what they want.
What cognizance of the consumer's need is taken by the marketing concept?
The marketing concept begins with the premise that the starting point for business decisions is the customer's needs and wants. Those needs and wants are carefully researched and thoroughly analyzed.
What are some fundamental marketing concept?
There are many fundamentals of marketing. These include knowing the needs, demands, and wants of the customer, segmenting the customer out to reach the right group, and showing value of your product.
Importance of market research in developing marketing programmes to satisfy customer needs and wants?
The importance of market research in developing marketing programs is your marketing dollars will go further if you use it to build, nurture, and develop your customer relationships.
What a good marketing involves?
Good marketing involves being able to meet the needs and wants of the customer. A good marketer should be able to persuade the customer into believing their the product would be beneficial towards their life.
Marketing merely reflects the needs and wants of consumers?
intro includes definitions of terms needs and wants. marketing and consumrs. needs are the biological or primary factors need for the survival of an individual.includes food clothing and shelter. secondary needs are the wants or the desires of an individual they can b the quality education.beauty products or the glosaries.branded footwares or the clothings these are the needs and wants. consumer is the mango man who consume the products sometym wid good or no good knw how of a product.marketing is the concept holds that acheving organizational goals depends on knowing the needs and wants of target maekets and delivering the desired satisfaction.Marketing Reflects The Needs And Wants Of CustomersEver since man started trading goods, marketing was created. Marketing has evolved and there were several phases in its evolution. First, there was the production of the product, with no consideration on customers' wants and needs. Secondly, customer's wants and needs were not really considered as products were pretty much standardized. Lastly, products were differentiated and a focus on customer's wants and needs came to the forefront of business concern, which was the needs and wants of customers. (Kotler, P. & Keller, K.).Marketing involves the satisfying customer's needs and wants. An essential factor in the marketing process as well as a business, your goal is to provide value to the customer for a profit. (Kotler, P. & Keller, K.) A successful marketing manager must be open-minded and think from a customer's perspective. Thinking like a customer is an intricate tool to a successful marketing manager. You must ask yourself, what does the customer want and need? Successful companies*it reflects in sch a way that it shape the demands of a consumer*it help consumer in judging the correct or benificial product*it creat the snce and hlp in discriminating the nds and wants of a prodct thus it reflcts thends and wants*basc channels of markting are .intrnt ,role of print and electond media*througn advertisementconclusion*'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need
Core marketing concepts?
The core concept of marketing is to highlight a product's features, so that customers can match them with their needs and wants. When a customer decides to try the product, the goal is to get them hooked.
What is marketing shapes consumer needs and wants?
reflecting customers needs and wants
Does marketing creates needs and wants or needs and wants creates marketing?
In ideal situations, needs should create marketing. The best value comes when a marketing department identifies various needs and develops products that are going to meet those needs at a profit.
What is real needs in marketing?
'Real Needs' in marketing are the actual needs of the customers which he may not be able to pinpoint/state to the salesperson and some probing needs to be done by the salesperson to find out the exact nature of the stated need by the customer. For example : A customer walks in to a car showroom and says he wants to buy a inexpensive car. Herein the stated need is that the customer wants a inexpensive car. But the real need could be that the customer wants a car which has a low operating/running cost and not a car with a low selling price. Thus the salesperson here will have to do a little bit of probing to understand the exact nature of the stated need of the customer.
