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Why is every TV show's first episode named 'Pilot'?

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In television, a "pilot" or "pilot presentation" is usually filmed being a program ordered to show the network how the concept/script would function as a filmed production. These often become the first episode of the series, with or without additional edits, although some pilots are completely reshot to function as the first episode (especially in the case of recasting).

So, the first episode of many TV series is called "Pilot" because the episode functions as a pilot for the series, and the writers aren't creative enough to think up a real title. Some show's have played on this, e.g., the first episode of Futurama was entitled "Space Pilot 3000."
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