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Why is xerox stock so low?

Updated: 8/20/2019
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12y ago

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Stock price is the markets evaluation of a future profitability of a business. It takes into account countless factors including earnings, cash on hand, meeting market expectations and the vagaries of market psychology. Short term trends tend to be based in market psychology factors of fear and greed. Longer term trends are based in the fundamental profitability of the business. After a big run up in the 90's, Xerox has been in a 10 year trading channel between 5 and 20 dollars. The overall trend in the last five years has been negative (if you pull up a 5 year chart of XRX and draw a line connecting the peaks, you will see it has a downward slope.) It has strong support at the $5 price so unless it falls through that. it's likely to remain in this channel.

As for why the general trend is negative, part of it is because the market is pessimistic regarding something it sees in their financials. I don't know what that is but it doesn't really matter since it's futile to argue against the market opinion.

It is also because the market sector this stock belongs to is also in a multi year negative trend. The market sector is sort of like the current when you are swimming. If it's going in the same direction as you, it will carry you farther. If you are going against it, it will slow you down.

The bottom line is, the stock is at the price the market thinks it's worth. You may disagree, but you'll run out of money before the market will.

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