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The reason is that many of the organizational changes are decided upon, rolled out with a big publicity effort, and everyone gets a day of training. There is no follow up to reinforce the nitty gritty of doing business the new way. Pretty soon everyone is back to their old attitudes and methods. Even the consultants who help companies change say that there is a short "shelf life" of changes introduced through announcement and training. It is human nature to take time to assimilate new ideas, as well as avoiding returning to their original styles, so practice and periodic retraining over a long time period are necessary to make the changes last and for people to become adept in the new ways.

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Q: Why many organisation change efforts do not have lasting effects?
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