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Round Table Pizza

 
Hoover's Profile: Round Table Pizza, Inc.
Contact Information
Round Table Pizza, Inc.
1320 Willow Pass Rd., Ste. 600
Concord, CA 94520
CA Tel. 925-969-3900
Fax 925-969-3978

Type: Private
On the web: http://www.roundtablepizza.com

If King Arthur's knights had sat at this Round Table, they would have been eating pizza. Round Table Pizza operates a chain of more than 500 of its signature pizza parlors located primarily in the western US as well as in Asia and the Middle East. Its pizzerias are known for the colorful names of their menu items, including Maui Zaui, Guinevere's Garden Delight, and Montague's All Meat Marvel. Round Table also serves sandwiches, salads, and appetizers. Most of the employee-owned company's locations are operated by franchisees. William Larson opened the first Round Table Pizza in 1959 and began franchising the restaurants three years later.

Officers:
Chairman and CEO: James F. (Jim) Fletcher
President and COO: J. Robert (Rob) McCourt
VP and CFO: Keith Davis

Competitors:
Catalina Restaurant Group
Claim Jumper Restaurants
Pizza Hut

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Wikipedia: Round Table Pizza
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Round Table Pizza
Founded 1959
Menlo Park, California, United States
Founder(s) William R. Larson
Headquarters Concord, California, United States
Number of locations 500+
Original Round Table in Menlo Park

Round Table Pizza is a large chain of pizza parlors in the western United States. The company's headquarters are located in Concord, California.[1]

History

The company was founded in 1959 by William R. Larson Sr.(1933-2006)[2][3] The company opened its first restaurant in Menlo Park, California.[4]

In 1961 a friend of Larson's drew some sketches of members of King Arthur's court eating pizza, and Mr. Larson then adopted the King Arthur theme for his restaurants.[2] The three shields in the official logo were added in 1970, and are intended to symbolize the letters "F-U-N".[2] Round Table Pizza began to expand through franchising. Larson sold his restaurants to a group of investors in 1979.[5]

From around 2003 until 2005, Round Table Pizza's official mascots were two puppets, Matt and Marcus, appearing in the company's past television commercials.[6][7] In the third quarter of 2007, Round Table Pizza's mascot became the Pizza Knight, "defender of family night".[8] The current spokesperson features the "pizza whisperer".

As of 2007 there were more than 500 franchised and company-owned locations,[4] located in Alaska, Arizona, California, Hawaii, Nevada, Oregon, and Washington. Until June 2008, Round Table Pizza operated stores in Idaho.[9]

References

  1. ^ Company website, accessed January 12, 2007
  2. ^ a b c Company website, accessed January 12, 2007
  3. ^ FoodBizJobs.com, accessed January 12, 2007
  4. ^ a b Company website, accessed January 12, 2007
  5. ^ "Obituaries: Bill Larson, 73, founder of Round Table chain of pizza parlors", Los Angeles Times, November 21, 2006, page B8
  6. ^ Company website, accessed January 12, 2007
  7. ^ PuppetVision Blog, March 16, 2005, accessed January 12, 2007
  8. ^ Hungry peasants bow down to Pizza Knight, September 13, 2007, accessed May 1, 2008
  9. ^ Round Table Pizza abruptly closes 7 local restaurants

External links


 
 

 

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