WBTW

WBTW
Florence / Myrtle Beach, South Carolina
Branding	News 13 My RTN (on DT2)
Slogan	Coverage You Can Count On
Channels	Digital: 13 (UHF)
Subchannels	13.1 CBS 13.2 MyNetworkTV (MON - SAT primetime) Retro Television Network
Owner	Media General (Media General Communications Holdings, LLC)
First air date	October 18, 1954
Call letters’ meaning	derived from former sister station WBTV
Former channel number(s)	Analog: 8 (1954-1963) 13 (1963-2009) Digital: 56
Former affiliations	ABC (secondary, 1954-1980)
Transmitter Power	31.6 kW (digital)
Height	598 m (digital)
Facility ID	66407
Transmitter Coordinates	34°22′4″N 79°19′21″W / 34.36778°N 79.3225°W / 34.36778; -79.3225
Website	scnow.com

WBTW, channel 13, is the CBS-affiliated television station for Florence and Myrtle Beach, South Carolina. Its transmitter is located southeast of Dillon. Owned by Media General, the station has studios on McDonald Court in the Stalvey section of Myrtle Beach. Syndicated programming on WBTW includes: Dr. Phil, Ellen, Inside Edition, and Wheel of Fortune. The station operates the area's MyNetworkTV affiliate on its second digital subchannel. On cable, it can be seen on Time Warner digital channel 811, HTC Cablevision channel 99 (in Conway), and ATMC channel 13 (in Brunswick County, North Carolina). During the daytime, the station airs the Retro Television Network. As a result of this dual affiliation, WBTW-DT2 is known on-air as My RTN. As part of its schedule, there is also a large amount of paid programming. Media General also owns several area newspapers including: The Morning News, Lake City News and Post, Marion Star and Mullins Enterprise, and the Hemingway Observer. A purchase agreement is also in the works with a Hartsville-based paper called The Messenger.

Digital television

The station's digital signal is multiplexed.

History

The station went on-the-air on October 18, 1954 located on channel 8. It owned by Jefferson Standard Life Insurance Company (later becoming Jefferson-Pilot, now Lincoln Financial Group). It was Jefferson Standard's second television station behind WBTV in Charlotte. It received the callsign of WBTW ("W" being the next letter in the alphabet after "V" although the station was not a satellite of WBTV). In 1963, WBTW moved to channel 13 and the channel 8 location was re-allocated to High Point. In 1968, the station was sold to the Shott family of Bluefield, West Virginia (publishers of the Bluefield Daily Telegraph). WBTW's current tower was built in rural Dillon County east of SC 57 in 1979. The new tower more than doubled its coverage area giving it at least secondary coverage as far north as Fayetteville, Raeford and Pinehurst; as far west as Polkton and Pageland; far south as Georgetown and Summerton and as far east as Leland and Elizabethtown.

Only Fayetteville and Pinehurst do not carry WBTW but used to until the 1980s and early-1990s. For many years, it was the only commercial television station located between Wilmington and Charleston. This was because of a quirk in the FCC's allocation of VHF channels. Only one VHF license was allocated to the area because it was sandwiched between the Wilmington and Charleston markets. The station has always been a CBS affiliate, but carried some ABC shows until WPDE-TV signed on in 1980. The Shotts sold off most of their media holdings in 1984 with its two television stations, WBTW and KIMT in Mason City, Iowa to Spartan Radiocasting Corporation (later Spartan Communications) of Spartanburg. In the late-1980s and early-1990s, the station branded itself as the "Best of Two Worlds" playing off the "BTW" in its call letters. In 2000, Spartan merged with current owner Media General. From 1995 to 2000, WBTW served as the CBS affiliate for parts of the Wilmington market due to former CBS affiliate WJKA-TV switching to Fox and becoming WSFX-TV. That market got another CBS affiliate in 2000 when WILM-LP picked up the affiliation. However, WBTW still serves some parts of the Wilmington market that does not receive the low-powered WILM signal over-the-air or on cable. After being known as "TV 13" for most of its history, the station rebranded itself as "News 13" in 2002. On June 12, 2009, WBTW will remain on channel 13 when the analog to digital conversion is complete.

News operation

Historically, WBTW has been a ratings blowtorch in the Myrtle Beach / Florence market dominating its competition in both raw household ratings and key demographics. This is in part because it essentially had the market to itself for over a quarter-century with its only real competition being Grade B signals from WECT in Wilmington and WIS-TV in Columbia. In 2004, WBTW established a news share agreement with FOX affiliate WFXB. It then began producing a weeknight 10 o'clock newscast for that station known as FOX 43 News at 10. In 2006, the title switched to FOX News at 10. During Summer 2007, WBTW moved the majority of its operations to new studios in Myrtle Beach. A smaller facility at that same site had been serving as a news bureau since 1989 and was demolished in 2007. The station continued to operate some news and operations at its old facilities in Florence. Those studios were located on North TV Road in the Back Swamp section of the town. The physical Lumberton Bureau closed in 2007. In March 2008, WBTW launched its all-digital news operation which included new graphics, news set, robotic studio cameras, and newscasts in 16:9 standard definition widescreen. This is not full high definition unlike digital-only NBC affiliate WMBF-TV which has been airing its local newscasts in HD since the station's launch. WBTW operates a sub-par weather radar of its own that is located beside U.S. 501 in Rains. It also uses live, NOAA National Weather Service radar data from several regional sites. On-air in newscasts, this weather radar network is known as "Storm Tracker 13 Titan". The two radars are also used on WFXB.

In early 2009, WBTW's parent company, Media General, Inc. issued mandated furlough days as the company saw its stock values drop and the economy weaken. Employees were forced to take 10 unpaid days through the first two quarters of the year and dozens of staffers at WBTW were laid off. WBTW now utilizes a majority of "one-man-band" reporter crews and have cut its news photography staff to three. The station trimmed several news positions during the early 2009 cuts and placed the engineering and production departments under supervision of the news director.

Newscast titles

• Your Esso Reporter (1954-1961)
• The Six O'Clock News / The Eleven O'Clock News (1961-1967)
• Eyewitness News (1967-1976)
• NewsWatch 13 (1976-1983)
• Channel 13 News (1983-1991)
• 13 Eyewitness News (1991-1997)
• TV 13 News (1997-2002)
• News 13 (2002-present)

Station slogans

• The Best of Two Worlds (a play on its call letters, early-1990s)
• Your 24 Hour News Source (at the time when that was popular with consultants - early 90s)
• 13 Eyewitness News, When Everything Depends On It. (early-1990s)
• The Carolinas' News Station (?-2000)
• Coverage You Can Count On (2000-present)

News team

Anchors

• Rusty Ray - Weekday Mornings
• Nicole Boone - Weekdays at Noon, 5, & 6PM/Health Reporter
• Bob Juback - Weeknights at 6 & 11PM
• Michelle Carolla - Weeknights at 10 (WFXB) /Consumer Reporter
• Patricia Burkett - Weekends/Reporter

Storm Tracker 13 Meteorologists

• Frank Johnson - Chief Seen Weeknights at 5, 6, 10 (WFXB), & 11PM
• Chris Still- Weekday Mornings and Noon
• Melissa Hoeman - Weekends

Reporters

• Matt Lincoln - Sports Director Seen Weeknights at 6, 10 (WFXB), and 11PM
• Robert Kittle - based in Columbia
• Jimmy Moore - Photographer
• Curtis Graham - Photographer
• Marshall Staton - Photographer
• Thema Ponton
• Cecil Chandler
• Aisha Khan

Notable alumni

• Jody Barr, WBTW crime, court reporter from 2006-2009. Currently working as an investigative reporter with WIS in Columbia, SC.
• Bill Burr, Anchor/Reporter who made two tours of duty with WBTW. Currently morning anchor at WCSC in Charleston, SC.
• Ken Daily, Morning Meteorologist 1995-1996. Currently out of the media business.
• Mitch Davis, Weekend Anchor, Reporter, More For Your Money Reporter 1999-2003. Executive Producer, Myrtle Beach Bureau Chief and fill-in anchor/reporter 2003-2006. Now Daybreak Executive Producer for WSOC-TV in Charlotte.
• Jake Dunne, Weekend Meteorologist, 1998-2000. Currently AM and Noon Meteorologist at WLNS in Lansing, MI.
• Allyson Floyd, Medical Reporter 1991-1996. Currently she is at WPDE ABC 15 as the Anchor and Assistant News Director since 1996.
• Kimberly Gill, Morning/ Noon Anchor & Producer 2004-2007, Weekend Anchor 2002-2003. Now Morning Anchor at WEWS 5 in Cleveland, Ohio.
• Vanessa Hill Anchor 1984-1992. Left for WCIV in Charleston, SC to anchor there from 1992-2002. Currently works with the Medical University of South Carolina (MUSC) in Charleston.
• Chris Huffman, Reporter in the Pee Dee Region from 2004-2006. Currently a reporter at KOAT in Albuquerque, NM.
• Fred Hunter, Morning Meteorologist, 1993-1995. Currently weekend meteorologist at WBRC in Birmingham, AL since 1997.
• Jeff Kirk, Morning Meteorologist, 1996-2000. Currently at WJCL in Savannah, GA as chief meteorologist since June 2000.
• Elaine Lucadano, anchor/reporter, 1989-1993. Later worked at WTSP in Tampa.
• Don Luehrs, Morning/Chief/Morning Meteorologist, 1988-2007. He was morning weathercaster until Mark Mathis left in early 1993, then he was chief until the last 6 months before retiring June 2007. Now sells real estate at RE/MAX under Ron Moore in Florence, SC.
• Tad Maguire, Weekend Meteorologist, 1986-1991. Now senior meteorologist at WSI Corporation.
• Mark Mathis, Chief Meteorologist, 1987-1993. He left WBTW for WCIV in Charleston, SC, other stations in Dallas, Austin,TX, San Diego, San Antonio, Charlotte, and most recently KREX in Grand Junction, CO where he served as chief meteorologist for 4 years. He is back at WCCB in Charlotte, as co-host of FOX News Rising as of May 2008.
• Jim McGee, Anchor, mid 1980s-early 1990s alongside Vanessa Hill. Currently Republican Representative for District no. 63 Florence County.
• Monte Montello, Weekend Meteorologist, 2003-2005/ Fox 43 Meteorologist 2005-2007. He is currently a meteorologist at News 14 Carolina in Charlotte.
• Darby Mullany Dunn, Anchor, 1993-1997. Currently a reporter at CNBC. After leaving WBTW she went on to CNN.
• Tasha Oxendine, Lumberton Bureau Chief/Reporter, 1992-2005. Currently works as Marketing Director for UNC-Pembroke's Gibbons Performing Arts Center.
• Alison Rhinehart, Primary Myrtle Beach co-anchor from 2000-2004. Now known as Alison de Castro co-hosting The Morning Blend on WTMJ in Milwaukee.
• Marci Rubin, General Assignment Reporter 2001-2004. Currently anchor/reporter with News 12 Networks in New York City area.
• Kim Schumacher, General Assignment Reporter - Grand Strand, 1998-2004. Currently reporter for WRIC in Richmond, VA.
• Newy Scruggs, Weekend Sports Anchor, 1992-1993. Currently Sports Director at KXAS in Dallas since April 2000.
• Mike Stevens, Anchor/Reporter, 1987-1989. Went on to anchor and report at stations in Philadelphia, Columbus Ohio, Sacramento, Atlanta and New York. Currently Evening Anchor at WEYI, Flint Michigan.
• Rob Stewart, Morning Anchor, 1995-1998. Currently weeknight main anchor of Delaware Tonight airing in the Philadelphia TV market on WHYY.
• Allen Strum, Weekend Meteorologist, 1996-1998. Currently the chief meteorologist at WEAR in Pensacola, Florida since 2001.
• Greg Toland, Sports Reporter/Director, 1984-1998. Former weekend sports anchor at WJLA in Washington, D.C. since October 2000. Was one of 26 staffers released from contract at the D.C. area station admid budget cuts on January 23, 2009.
• James Wieland, Morning Meteorologist, 2000-2003. Currently meteorologist at WPTV in West Palm Beach, FL since April 2007.
• Dave Williams, Morning Meteorologist, December 2003-November 2006. Now morning meteorologist at WCIV in Charleston, SC.
• Beth Kulle, Morning/Noon Anchor 1990-1994.
• Vernon Fraley, Reporter 1992-1998. He spent nearly six years at WFMY, a CBS affiliate, as an anchor and reporter in Greensboro, NC. Former main Weekday Evening Anchor for News 14 Carolina in Raleigh studio. Named EMBARQ Media Relations Manager in June 2008 in Wake Forest, NC.
• Michael White, Weekend Sports Anchor 1990-1992.
• Brad Means, Anchor/Reporter 1989-1994. After WBTW, it was off to Huntsville, Alabama, and Columbus, Georgia. Currently he is an anchor and Assistant News Director. He anchors the 5 p.m., 6 p.m., and 11 p.m. weeknight newscasts on WJBF News Channel 6 since 1998.
• Kim Prozzi, Reporter 1991-1993.
• Laura Martin, Reporter 1993-1995. After TV13, it was off to Waco, Texas, as the 6 and 10 pm anchor (1995-1999). Then, in 2000, Laura moved to Dallas to report for WFAA-TV.
• Dey Romo, Anchor/Reporter Early 1990s. Later worked at WECT-TV's Fayetteville, NC bureau.
• Dan Michaels, Reporter 1992-1994.
• Slyvia Thomas, Noon/5pm Anchor 1993-1997.
• Keith Reid, Noon/5pm/Sunday Morning Anchor 1993-1998. Passed away July 31, 2006.[1]
• Will Jones, Reporter 1994-1998.
• Deyna Martin (Hardison), Morning/Noon Anchor 1993-1998. Left to go back home to a New York station. Currently a membership director at a YMCA branch in Delaware.
• Ellen Dunn, Morning Anchor 1998-2003.
• Josh Klaff, Weekend Sports Anchor 2000-2004. Left for the Greensboro, NC market. He left the station in Greensboro in late 2007.
• Ryan Gunn, Weekend Sports Anchor 2005-2007. Left to become General Manager of Regus for eight months. After 5 months off, as of March 2008 he is a Search Consultant with Management Recruiters of West Palm Beach, Florida.
• Shea Ann DeJarnette, Lumberton Bureau Reporter 1992-2002. She has been working as a coordinator for a "4-H" youth program in Lumberton since 2002 after being released from the station.
• Tyler Pearson, Reporter/Fill-in Anchor 2001-2006. Currently he is the Morning and Noon Anchor at WMAZ in Macon, Georgia since 2006.
• Jon Wofford, Sports Director 2000-2004. After WBTW he left to be the Sports Director at WHBF-TV in Rock Island, Illinois. Currently he is the Sports Director at KLKN-TV Channel 8 in Lincoln, Nebraska.
• Stephanie Snowden, Reporter 2001-2004. Left for WIS-TV NBC 10 in Columbia, SC. Currently is the solo Host of Richland Reveal which comes on Sunday Mornings in Columbia, SC.
• Bridget Cannata, Reporter 2002-2005. Most recently a reporter at CBS3 in Sacramento, California. She has left that station.
• Ric Garni, Sports Director 2004-2007. Left WBTW to be WWE staff writer in Connecticut. Currently he is the General Manager of Regus in Indianapolis, IN.
• Julie Loncich, Reporter mid 2000's-2008. Currently at Fox 59, Indianapolis.
• Brian Levitan, Sports Reporter/Fill Sports Anchor 2002-2005. Currently at KNDO/KNDU Yakima/Kennewick, Washington.
• Lisa Edge, Reporter 2004-2008. Currently works for US Airways Hub in Charlotte, NC.
• Martha Hunn, Anchor 2004-2009. Currently director news and public affairs at Coastal Carolina University.

External links

• WBTW "News 13"
• WFXB "FOX TV"
• Query the FCC's TV station database for WBTW