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Advertising Age

 
Marketing Dictionary: Advertising Age
 

Flagship publication of The Ad Age Group, which publishes (in addition to Advertising Age) Advertising Age International, Business Marketing, and Creativity, as well as World Wide Web-related products. Issued weekly in a slick, illustrated tabloid format, Advertising Age is the advertising industry leader for marketing and advertising news and information. It is sold at newsstands and through subscription with a paid circulation of nearly 75,000 and a readership of nearly 345,000. See also adweek.

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Wikipedia: Advertising Age
 
Advertising Age

Advertising Age - August 13, 2007
Editor Flag of the United Kingdom Jonah Bloom
Categories Advertising
Frequency Weekly
First issue 1930
Company Crain Communications Inc.
Country  United States
Language English
Website adage.com

Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".

AdAge's parent company also publishes a monthly magazine called Creativity, about the creative process, which has its own website, Adcritic.com, featuring what its editors believe to be the best video, print and interactive ads.

The editorial component of AdAge is based in New York City. Its parent company, Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including TelevisionWeek, Creativity, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, Crain's Cleveland Business, and Automotive News. The corporate and circulation component of TelevisionWeek, as with all of the Crain publications, is based at Crain's headquarters in Downtown Detroit.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
Wikipedia. This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Advertising Age" Read more