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Badoo
Badoo
badoo logo
URL badoo.com
Commercial? free, but with a charge for higher prominence
Type of site Social network service
Registration yes
Available language(s) Dutch, English, Finnish, French, German, Greek, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Slovak, Czech, Indonesian, Turkish, Hungarian
Owner 332 Agiou Andreou Street, "Patrician Chambers", 3035 Limassol, Cyprus.[1]
Alexa rank increase 111 (February 2012)[2]
Current status Active

Badoo is a multi-lingual social networking website, founded in 2006[3] and managed out of its Soho, London headquarters,[4] but owned by a company in Cyprus and ultimately by Russian entrepreneur Andrey Andreev.[1][5][6] In September 2011, The Economist wrote an article explaining how Badoo has a shot at becoming "one of Europe’s leading internet firms" and that Badoo seems to have discovered a large new market.[7]

The site operates in 180 countries[8] and is most active in Latin America, Spain, Italy and France.[9] Badoo ranks as the 52nd most popular site in France and the 117th globally, according to Alexa Internet.[10] In July 2011, Badoo.com ranked as the 59th most visited website in the world with 46 million Unique Visitors per month, ahead of CNN.com in 60th position.[11]

In a peer-reviewed study of 2009,[12] it was given the lowest score for privacy among 45 social networking sites examined.[13]

Contents

History

The site was founded by serial entrepreneur Andrey Andreev and launched in London in November 2006.[14]

In January 2008, the Russian investor Finam Capital paid US$30 million for a 10% stake in Badoo. The funding will be used to build Badoo in Russia, where the social networking market is beginning to grow.[15] As of 2009, Finam now has 20% ownership of Badoo.[14]

In November 2010, Forbes reported a rumour that the site may float in 2011.[16][17]

As of November 2011 Badoo claims to have over 130 million registered users.[18] According to their website faq, Badoo claims to employ over 200 people internationally.[19] In April 2011 Badoo was threatened by Facebook with an audit and potential removal if it didn't make its Facebook app less viral.[20] According to Insidefacebook.com, during the week of January 11th, Badoo was ranked 17th in growing facebook apps. [21]

Media reception

In 2008, Badoo was profiled in the PDA blog of The Guardian.[22]

According to TopTenReviews Badoo is "like a chat room, dating site and picture rating site disguised as a social network." It was noted Badoo did not offer any group or other type of community to facilitate users meeting similar people.[23]

As of April 2011 it is censored in the United Arab Emirates and elsewhere. Techcrunch reports that as of January 2010, access to Badoo in Iran is blocked by the Iranian government.[24]

Web of trust, the community-based website reputation ratings tool rated the site as trustworthy but with a risk of spam and phishing.[25]

Finnish newspaper Iltalehti reported that numerous Badoo profiles have been created without people's consent, and that people have reported Badoo's actions to the police.[26] The same article states there are images of women in hospital just after giving birth, raising suspicions about whether one would willingly upload such images to a dating service.[26] It also states that Badoo may use several Facebook applications to automatically gather Facebook users' personal information.[26]

In April 2011 Wired magazine carried a feature on the website and its founder.[6]

Open source

Badoo has released several pieces of software under an open source licence, including various improvements to the PHP scripting language, the Pinba real time statistics server, and the Blitz template engine.[27]

Michelle Kennedy, Head of Legal for Badoo, stated "Over the next six to 12 months the changes in cookies will be big for us, and we've also had a geo-location facility set up. Facebook did a check-in facility which allowed you to work out people's behavioural patterns, but we're more concerned about the safety of our users."[28]

Revenue

Badoo is a Freemium web site and generates income through a "Rise Up" feature which allows users to pay to have their profile given more prominence on the site for a limited time. In the end of 2007, it was reported that 20% of Badoo's then 22 million users accessed this function once a month.[29] Lloyd Price, Director of Marketing for Badoo, stated "We expect to hit 140 million users by the end of 2011, continue to generate USD $100m + in gross consumer spend per year and expand worldwide." [30]

References

  1. ^ a b Badoo – Terms of Use Accessed August 2009.
  2. ^ "Badoo.com Site Info". Alexa Internet. http://www.alexa.com/siteinfo/badoo.com. Retrieved 2012-02-02. 
  3. ^ http://eu.techcrunch.com/2012/01/19/hey-tagged-badoo-has-been-around-as-long-and-has-bigger-revenues/
  4. ^ "Another Russian IPO?". paidContent.org. Retrieved 2010-11-18.
  5. ^ Badoo Privacy Policy 28 Aug 2009.
  6. ^ a b How Badoo built a billion-pound social network... on sex by David Rowan, Wired Magazine, 06 April 11. Accessed April 2011.
  7. ^ "Social networking: A nightclub on your smartphone". The Economist. 19 September 2011. http://www.economist.com/blogs/babbage/2011/09/social-networking. Retrieved 4 October 2011. 
  8. ^ http://blogs.wsj.com/tech-europe/2012/01/24/the-very-social-network/?mod=google_news_blog
  9. ^ "Google.com". http://trends.google.com/websites?q=badoo.com. Retrieved 2010-08-31. 
  10. ^ "Alexa Internet report on Badoo". http://www.alexa.com/siteinfo/badoo.com. Retrieved 2010-05-17. 
  11. ^ "Top 1000 sites – DoubleClick Ad Planner". Google. July 2011. http://www.google.com/adplanner/static/top1000/. Retrieved 4 October 2011. 
  12. ^ Bonneau, Joseph; Preibusch, Sören (2009), "The Privacy Jungle: On the Market for Privacy in Social Networks", WEIS '09: Proceedings of the Eighth Workshop on the Economics of Information Security., http://www.cl.cam.ac.uk/~jcb82/doc/privacy_jungle_bonneau_preibusch.pdf 
  13. ^ Social networks ‘failing users’ The Daily Telegraph 21 Jul 2009.
  14. ^ a b "Project Portfolio – Badoo". Finam Capital. 2009. http://www.finamcapital.com/badoo.html. Retrieved 2011-02-10. 
  15. ^ Butcher, Mike (21 January 2008). "UK’s Badoo pulls $30m for Russian launch, ahead of a home push". Techcrunch. http://uk.techcrunch.com/2008/01/21/uks-badoo-pulls-30m-for-russian-launch-ahead-of-a-home-push/. Retrieved 2009-08-29. 
  16. ^ Levinsky, Alexander (12 November 2010). "Billion for the introduction As one of the most mysterious businessmen in the West, Russia has created a mega-project Badoo" (in Russian). Forbes (Russia). http://www.forbes.ru/tehno/internet-i-telekommunikatsii/59604-milliard-za-znakomstvo. Retrieved 6 January 2011. 
  17. ^ "Another Russian IPO? Social Net Badoo Rumoured For Float". Financial Content. November 12, 2010. http://markets.financialcontent.com/stocks/news/read?GUID=15557564. Retrieved 6 January 2011. 
  18. ^ "World’s largest meeting network passes 130m user milestone". Badoo press release. 3 November 2011. http://corp.badoo.eu/pt/entry/press/39/. Retrieved 2011-12-07. 
  19. ^ "Badoo". http://allsiteslike.com/badoo. Retrieved 2011-03-23. 
  20. ^ www.businessinsider.com/badoo-facebook-2011-4.
  21. ^ Calderon Inés, Sara January 11, 2012. “Spotify, Yahoo, Bing, Badoo and more on this week’s top 20 growing Facebook apps by DAU.” http://www.insidefacebook.com/2012/01/11/spotify-yahoo-bing-badoo-and-more-on-this-week%E2%80%99s-top-20-growing-facebook-apps-by-dau/
  22. ^ Kiss, Jemima (March 5, 2008). "Elevator Pitch: Why Badoo wants to be the next word in social networking!". Guardian. http://www.guardian.co.uk/media/pda/2008/mar/05/elevatorpitchwhybadoowants. Retrieved 2010-08-31. 
  23. ^ "Social Networking Websites Review – Badoo". TopTenREVIEWS. 2009. http://social-networking-websites-review.toptenreviews.com/badoo-review.html. Retrieved 2009-08-29. 
  24. ^ Butcher, Mike (January 5, 2010). "No flirting! Social network Badoo is banned in Iran". Techcrunch. http://eu.techcrunch.com/2010/01/05/social-network-badoo-is-banned-in-iran/. Retrieved 2009-01-06. 
  25. ^ "WOT Reputation Scorecard". Web of Trust. http://www.mywot.com/en/scorecard/badoo.com. Retrieved 2011-01-25. 
  26. ^ a b c "Treffipalvelu varastaa profiilitiedot: Varo tätä sovellusta Facebookissa" (in Finnish). Iltalehti. 21 January 2011. http://www.iltalehti.fi/digi/2011012113041159_du.shtml. Retrieved 2011-01-25. 
  27. ^ "Badoo Developer Zone". http://dev.badoo.com/. Retrieved 2010-08-31. 
  28. ^ "Social worker: Michelle Kennedy, Badoo". The Lawyer. 12 September 2011. http://www.thelawyer.com/social-worker-michelle-kennedy-badoo/1009149.article. Retrieved 4 October 2011. 
  29. ^ Elevator Pitch: Why Badoo wants to be the next word in social networking, Mark Sweney, The Guardian, December 24, 2007 , Accessed March 2008.
  30. ^ "Badoo, Not Just For Teens Who Want To Hook Up, Hits 122 Million Users". BusinessInsider. 25 July 2011. http://www.businessinsider.com/badoo-2011-7. Retrieved 19 October 2011. 

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