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The name given by online retailers and e-commerce experts to the Monday following the Thanksgiving holiday. With its Black Friday counterpart in actual store-based traffic, analysts have pointed to significant spikes in online shopping on Cyber Monday. Coined in 2005, Cyber Monday was fueled by promotions such as free gifts and free shipping as well as by the faster Internet connections many people had at home.
An expression used in online retailing to describe the Monday following U.S. Thanksgiving weekend. Cyber Monday is generally thought of as the start of the online holiday shopping season. Similar to Black Friday, (the unofficial start of the holiday season for offline businesses), online retailers will usually offer special promotions on this day.
Also known as "Black Monday".
Investopedia Says:
There are a couple of theories as to why online sales increase on Cyber Monday, although some debate whether or not all retailers experience the same trend. One theory suggests that people see items in the shopping malls over the weekend and wait until Monday to buy them online, where they can compare prices, avoid lineups and/or take advantage of free shipping or other offers. Another theory states that people have faster internet connections at work and, therefore, wait until then to make online purchases.
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The term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving Day and Christmas. Whereas Black Friday is associated with traditional brick-and-mortar stores, "Cyber Monday" symbolizes a busy day for online retailers, and one in which online stores offer low prices and promotions.
The term "Cyber Monday" is a neologism invented by the National Retail Federation's Shop.org division,[1] and was never in common use within the ecommerce community before the 2005 holiday season. According to Scott Silverman, the Executive Director of the organization, the term was coined based on research revealing that 77% of online retailers reported a significant increase in sales the Monday after Thanksgiving in 2004. While the term "Cyber Monday" was created in November 2005, the mainstream media picked up the term and reported as if "Cyber Monday" had been a long-running concept, much to the surprise of the Internet community (who were quick to dismiss the claim). "Cyber Monday" is often associated with the unfounded belief that it is the busiest (highest sales volume) shopping day of the year for online retailers, because people would continue shopping while at work from the company's computer. (This is related to a similar unfounded belief for Black Friday, which is often misstated as the biggest "brick and mortar" retail sales day of the year.)
Ecommerce sites report that the busiest shopping days usually fall between December 5-15 in a given year.[1] In 2005, the year the term Cyber Monday was coined, the busiest online shopping day of the year in the U.S. was actually December 12, two weeks after "Cyber Monday".[2]
Some critics online and in the media have called for a boycott of the term, calling it a useless media buzzword with no basis in fact. Fark founder Drew Curtis critically mocks the term in his book It's Not News, It's Fark as a leading example of holiday-based "fluff journalism."
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