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| URL | www.deezer.com |
|---|---|
| Commercial? | Yes |
| Type of site | Music, Search, & Community |
| Registration | Optional |
| Available language(s) | Multi-lingual |
| Owner | Blogmusik SAS |
| Launched | August 22, 2007 |
| Alexa rank |  1,570 (November 2011[update])[1] |
| Current status | Active |
Deezer is a global 100% web-based streaming music service, instantly accessible with no need to download any software. This allows consumers to listen to music on any device ( smartphones , tablet computers, Television, Car radio,...) connected or not (offline mode).
The first Investor were Xavier Niel, founder of Free.
Deezer has negociated global music rights from a range of major and independent record labels, including Sony Music Entertainement , EMI , Warner Music Group , and Universal.
Deezer has 15 million licensed tracks, and more than 30.000 SmartRadio channels.
First launched in France in 2007, Deezer expanded globally on december 2011, Deezer will be available in over 130 countries by year end 2011. Deezer has established partnerships with global players such as Facebook and Telecom Operators (Orange , Belgacom, Everything Everywhere…) and constructors (Thomson , Nissan…)
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Contents
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History
In 2006, Daniel Marhely developed the first version of Deezer, called Blogmusik, in Paris. Its idea was to give unlimited access to music lovers through the streaming technology. [2]
In January 2007, Jonathan Benassera joined Daniel Marhely and they founded together Deezer.
In June 2007, Xavier Niel, founder of Free invested in Deezer. [3]
7 August 2007, Deezer was launched for public access [4] [5]
In October 2007, Deezer integrated the first large catalogue of tracks after an agreement with Sony Music. [6]
In 2008, Deezer had secured 6,5 millions of euros from DotCorp Asset Management (founded by Steven Rosenblum and Bruce Rosenblum, founders of Pixmania) and business Angels.
In 2009, Deezer launched the first paid-for unlimited streaming service. [7]
In January, Axel Dauchez joined Deezer as CEO [8]
In August 2010, the mobile operator Orange partnered with Deezer to bring the latter's unlimited music service to a broader audience in France [9] [10]
In September 2011, Deezer announced Facebook Integration to allow people to discover music through their friends. [11]
In December 2011, Deezer goes global with launch in over 200 countries [12]
Team
Daniel Marhely
Daniel Marhely, a 27 year-old self-made man and proud of it, left school at 16 to focus on his passion for the web. In 2000, he headed the web department of the Agrafe communications agency. In 2002, he decided to focus exclusively on web development. Two years later, he co-founded the dating website “Lovelee.com”. In 2006, he co-founded the company Aliza Medias. At the same time, he was exchanging music with his friends, a lot of music with a lot of friends, sharing his musical passions, tastes and moods. He started Blogmusik, a streaming music site. At that time, the website did not meet with Sacem*’s approval. So, he decided to stop Blogmusik and negotiate directly with rights owners. On August 22nd 2007, a historical agreement was signed with royalty collecting agencies. [13] Blogmusik was reborn Deezer.com.
Axel Dauchez
After training at the Polytechnic and then at Procter&Gamble, Axel Dauchez quickly made his way in the Media and on the Web. In 1995, he became director of the consumer marketing department of CoktelSierra-Blizzard, the world-leader of edutainment games and software for computers. In 1996, he launched their first paying online services. Appointed President of the first French Web Agency BDDP & Tequila interactive in 1998, in 2002, he then became the CEO of Moonscoop Group, the world’s largest company in audio-visual animation production. There he oversaw the group’s implementation in the US and created several transmedia storytelling platforms (Kabilion in the US, Taffy Kids in Asia and Allofamille with Allociné in Europe). He joined Deezer as CEO on January 26 th , 2010. Axel Dauchez chairs the ESML syndicate which aims to enhance digital legal music development.
Simon Baldeyrou
Simon joined Deezer in 2009 as Chief Financial Officer. [14] One year after, he was nominated Deputy CEO of Deezer and stayed in charge of the Finance department. Prior to that, he co-founded two consulting firms, SBA-Conseil and Sport Value, in which he supported several financial and management operations (press, tourism, event ...). From 2005 to 2008, he served as Financial Director of GIP Coupe du Monde de Rugby 2007. Simon He began his career in the banking industry within Toulouse & Associés (acquired by Gruppo Banca Leonardo). Simon graduated from the Universities Paris XI, Birmingham and ESSEC.
Strategy
BEING GLOBAL
Deezer’s web-based technology has enabled it to be a mass-market solution with ease of access, particularly important in developing countries where prior downloading of an application is not common practice.
Deezer’s global partnership with Facebook fits into its development strategy: 79% of Facebook users are from outside the United States (source: Comscore, April 2011). Deezer and Facebook have created the global music experience: Facebook brings its vision of the role of music within the social media experience and Deezer’s integration allows users to access, discover and share unlimited music easily.
ACTING LOCAL
Deezer’s technology has been designed to be adaptable at local level.
Language and editorial content are customised to reflect the cultural diversity and tastes of each country.
Deezer will thus be capable of appearing as a localised solution for listening to music. Deezer built local distribution networks with several brands (telecom operators, manufacturers, banks, retailers, etc…) in order to accelerate its development. Deezer is able to provide all these partners with solutions in terms of pricing and co-branding: for instance, partnerships with Orange in France and in the United Kingdom or with Belgacom in Belgium.
Artist Promotion
Deezer enable users to discover new artists and new trends in music independently, without pressure from music publishers and with no financial axe to grind. Deezer's editorial department listens to a lot of new tracks every week in every country in the world and has sole choice of what it wants to provide on the website. Deezer must keep its freedom of voice, of criticism, of enthusiasm.
Many artists are spontaneously enthusiastic about the services offered by Deezer because it is the only Global Music Service in the world. In Particular, Deezer has built a tool for artist promotion with Facebook: For the first time, artists will be able to spontaneously share, on a worldwide basis, their new songs, tastes and playlists with their fans without needing promotional videos Artists will then be able to refocus their relationships with their fans towards music, rather than relying on gimmicks (eg: games, contests, etc.)
Features
Search
It allows to search by tracks, albums and artists with search features across 15 million tracks of all musical style. Some artists are not available in Deezer because of licensing restrictions by the record labels: Francis Cabrel, The Beatles are some examples.
Create
Users can create their own library by setting up playlists and share them, or edit them together with other users. They can also ”follow” an artist, add an album, a track or a radio channel into its library. The Deezer service demonstrates distinct differences from its competitor like Me and Spotify. With Deezer service, users can listen tracks they like as many times they want. It is not limited to 5 tracks per user (Universal Trial [15]) Deezer’s technology allow the import of users’s MP3 from its local library and others music platforms like Soundcloud. The library created is available offline on every device (offline mode).
Focus on Editorial
Deezer provides access to innumerable editorials and a biography, enabling all users to find out everything about their chosen music through the “Smartradios”, creates a random playlists of songs from a specific artist. The main difference with services like Pandora is the possibility to skip the track. Additionally, with explanatory articles on 12 music genres for which the Deezer editorial team will have selected everything new :
- the section “What’s hot”
- the section “New releases”
- the section “Deezer recommends”
- the weekly playlist
- the biographies
Deezer’s Editorial teams lead marketing artists’ campaigns to promote their songs on the service itself.
Access
- On all media
With over 250 different terminals, Deezer is the music service offering the best technological coverage, including the following brands: Apple (iPhone, Ipad, iPod), RIM (BlackBerry), Android, Nokia, Samsung, Sony Ericson, Lexibook, Logitech, Sonos, Philips, LG, Acer, HTC, LG, Motorola, ZTE.
Deezer's objective is to extend its coverage to virtually all mobile terminals, in addition to car-radios and televisions.
- Connected or not connected
Connected to the internet or in offline mode, Deezer incorporates secure technology allowing offline access in a manner that is fully secure for users.
Social
Deezer has integrated several social features. This evolution is a natural step in the fundamental shift in the music market from the ownership of music to the unlimited access of music. The social music movement empowers people to discover music online in the same way they do offline, through friends.
- Outside Deezer
Facebook In September 2011, at f8 Facebook’s developer conference, Deezer announced its integration with Facebook Platform that allows people to discover music through their friends. The integration is also offered through iPad, iPhone, Android, Blackberry and WP7, so regardless of where a person listens to songs, they can share posts of that activity back to Facebook. After integrating their Deezer account with other social media profiles, the users can access their friends’ favorite music and playlists. Additionally, users can share music with Facebook friends through the use of the service's inbox. Deezer users are able to send tracks or playlists to friends who, in return, are able to access this music through their Deezer Account.
- Inside Deezer
Deezer has developed a social ecosystem. Through the Deezer Community, users can “follow” an artist, leave commentaries, share the music they like with other Deezer members and see what its friends likes.
Technology
Deezer is a 100% web-based product, accessible without need for prior download of an application. This lets consumers listen to music on their own terminals but also at the office with friends or at any time on other devices and Business partners to implement easily Deezer solution and customize it. First developed using Adobe Flash Technology, Deezer platform is based on HTML5.
Accounts and subscriptions
As of 2011, there are three Deezer account types. Deezer Premium and Deezer Premium + and a Free service.
| Name | Price | Free of Ads | Listening time (First 3 months) | Listening time | Premium features |
|---|---|---|---|---|---|
| Deezer Free | Free | No | Unlimited | 5 hours/month in France / Free Trial of 15 days | No |
| Deezer Premium | from 2,49€ to 4,99€ per month | Yes | Unlimited | Unlimited | No |
| Deezer Premium+ | from 6,99€ to €9,99 per month | Yes | Unlimited | Unlimited | Yes [note 1] |
- ^ Offline mode, mobile device support, enhanced sound quality, exclusive content.
Geographic Availability
Deezer was launched in France in August 2007.[16], [17] [18]
As of today November 2011, Deezer was offered in France, Belgium and the UK.
But Deezer announced its grand plans for international expansion during the At the LeWeb 2011 [19] conference in Paris:
- December 8th, 2011: Ireland, The Netherlands [20]
- By December 31st, 2011: Rest of Europe: 45 countries including Spain (Dec. 13th) [21] [22], Italy [23] [24] (Dec. 14th), Germany (Dec. 15th) & Russia [25] Dec.16th)
- By January 31st, 2012: Canada and Latin America (38 countries)
- By February 28th, 2012: Australasia and Africa (41 countries)
- By June 30th, 2012: Rest of the world (115 countries)
See also
References
- ^ "Deezer.com - Traffic Details from Alexa". Alexa Internet, Inc. http://www.alexa.com/siteinfo/deezer.com. Retrieved 2011-05-08.
- ^ http://techcrunch.com/2006/09/09/check-out-blogmusik-before-its-pulled-off-the-internet/
- ^ http://www.performancebourse.com/actualites/xavier-niel-iliad-investit-dans-la-musique-a-la-demande-avec-deezercom,760.html
- ^ http://cdn-files.deezer.com/pdf/press/cp_Deezer_20070822_fr.pdf
- ^ http://techcrunch.com/2007/08/21/blogmusik-comes-back-with-a-legal-free-music-on-demand-service/
- ^ http://cdn-files.deezer.com/pdf/press/cp_DeezerSony_20071010_fr.pdf
- ^ http://cdn-files.deezer.com/pdf/press/cp_DeezerPremium_20091105.pdf
- ^ http://cdn-files.deezer.com/pdf/press/cp_nomination_AxelDauchez_20100126.pdf
- ^ http://www.billboard.biz/bbbiz/content_display/industry/news/e3i3639278d2189e4eff9d1837ebebb465b
- ^ http://www.ft.com/intl/cms/s/2/66bdfd5c-d939-11e0-bd7e-00144feabdc0.html#axzz1lphzroCp
- ^ http://cdn-files.deezer.com/pdf/press/PR_Facebook_Integration_Deezer_F8_22-09-11.pdf
- ^ http://digitalmedia.strategyeye.com/article/MexrkwtdWHM/2011/12/07/deezer_partners_with_facebook_and_aims_for_200_countries_in_/
- ^ http://cdn-files.deezer.com/pdf/press/cp_DeezerSppf_20071015.pdf
- ^ http://cdn-files.deezer.com/pdf/press/CP_Deezer_nomme_S.Baldeyrou_DGA_18.11.10.pdf
- ^ http://dataloker.com/deezer-is-the-small-back-the-universal-staff.html
- ^ http://www.billboard.biz/bbbiz/industry/digital-and-mobile/deezer-to-launch-in-130-international-markets-1005473702.story
- ^ http://techcrunch.com/2011/12/17/five-european-startups-to-watch/
- ^ http://sanfrancisco.ibtimes.com/articles/234045/20111019/music-streaming-site-deezer-to-launch-in-100-countries.htm
- ^ http://leweb.net/
- ^ http://www.siliconrepublic.com/new-media/item/24875-deezer-to-launch-in-ireland
- ^ http://blogs.20minutos.es/entradagratuita/2011/12/14/deezer-desembarca-en-espana/
- ^ http://www.europapress.es/cultura/musica-00129/noticia-desembarca-espana-deezer-nuevo-servicio-musica-streaming-20111207132203.html
- ^ http://www.informazione.it/a/B80D553C-84A2-4BF3-A589-D8F137885999/Deezer-arriva-in-Italia-la-musica-in-streaming
- ^ http://www.nanopress.it/tecnologia/2011/12/09/deezer-nuovo-servizio-per-la-musica-in-streaming-anche-in-italia_P5087559.html
- ^ http://www.cnews.ru/news/line/index.shtml?2011/12/20/469495
External links
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article Deezer.
