Frosted Flakes is a breakfast cereal first introduced by the Kellogg Company. It consists of corn flakes "frosted" or coated with sugar. The "Frosted Flakes" name is used by Kellogg's in United States and Canada. The cereal was first introduced in 1952 as Sugar Frosted Flakes. The word "Sugar" was dropped from the product in the 1980s during a time when many cereals dropped "sugar" from their titles.[citation needed]
"Frosted Flakes", by itself, is purely a description of the product. As a result, that term cannot be trademarked and can be used by any company making a similar product. By contrast, "Kellogg's Frosted Flakes" and "Frosties" are registered trademarks in their respective markets.
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International names
- Frosties (UK, most Commonwealth nations and European and Middle East countries)
- Zucaritas in Latin America (the word roughly translates as "Sugaries")
- Sucrilhos in Brazil
- Corn Frosties in Japan
- Corn Frost (Korean: 콘푸로스트) in South Korea
Related products
- In 2003, Kellogg's launched Cinnamon Krunchers. The slogan was "They're Great 'Till They're Gone."
- In 2004, Kellogg's introduced a recipe containing a third less sugar.
- In 2008, Kellogg's introduced Frosted Flakes Gold. It is flavored with honey and claims to provide longer lasting energy than original Frosted Flakes.
Marketing
Mascots
Tony the Tiger has been the mascot of Frosted Flakes since its introduction. Tony is known for uttering the cereal's slogan: "They're Gr-r-reat!". Tony the Tiger was originally voiced by Thurl Ravenscroft, who continued until his death in 2005. The character is currently voiced by the former professional wrestling play-by-play announcer, Lee Marshall, who also played Tony the Tiger in a television commercial in 1997. He can be seen wearing a red ascot on all frosted flakes cereal boxes.
Another character, Katy the Kangaroo, was on the Frosted Flakes box for a short time.
Taglines
This cereal has had numerous taglines, but the classic, "They're Gr-r-reat!" has always been used.
- They're more than good, They're great!
- They're gonna taste great!
- Bring out the tiger in you! (1980s)
- The taste adults have grown to love. (1980s - 1990s)
- Earn your stripes!
- Never let the tiger catch you!
- Put a tiger on your team!
- Pass it on!
- Scientifically proven better than branflakes and other cereals
Sponsorship
- Kellogg's was a major sponsor of Adventures of Superman throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's star George Reeves are considered classics and are available on the DVD release of the series' first season.
The Frosties Kid
The Frosties Kid was an Internet meme during the spring and summer of 2006, stemming from an advertisement aired on British and Irish television stations in spring 2006.
Rumors in Internet blogs and Internet forums that the actor had committed suicide were soon noted by snopes.com when they investigated this meme[1]. In June 2006, it was announced on BBC Radio One that the Frosties Kid was alive and well and living in South Africa.
Questions about the Frosties Kid are still raised, with perhaps the most compelling rumor being that he is actually a CGI creation, a rumor which Snopes described as 'one of the more interesting theories', but never ruled out.[2]
See also
- Flutie Flakes, a brand of frosted flakes named in honor of and managed by Doug Flutie
References
- ^ "Frosties Kid Suicide". Snopes. http://www.snopes.com/radiotv/tv/frosties.asp. Retrieved 24 June 2007.
- ^ "Frosties CGI: Fact or Fiction". http://frosties.i8.com/.
External links
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