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gim·mick·ry (gĭm'ĭk-rē)
n., pl., -ries.
  1. An array or abundance of gimmicks.
  2. The use of gimmicks.

logo The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.

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