How to Apply Eye Make Up Like an Expert

woman applying makeup on her face isolated over a white background

Properly applied eye makeup can make a powerful statement or can simply accentuate the natural beauty of your face and eyes. Using the right products for your look and implementing simple techniques like those listed here can truly transform your makeup regimen and your entire appearance.

Apply a concealing primer to eyes before beginning your makeup routine in order to keep colors truer and to prevent creasing around the eyelids.

Think of primer as a base coat for your eye makeup. Eye shadows and cream colors will not maintain their integrity under harsh conditions unless they are applied over a solid foundation. Humidity and contact with clothing, fingers, and hair will all gradually diminish the look of eye makeup, regardless of how well it is applied initially. Apply a thin layer of concealing primer to upper and lower lids, as well as to the sensitive skin directly beneath the eye (stopping at the natural start of the cheek). This area can often appear dull, pale, or bluish, leading to tired looking circles beneath the eyes. A concealer that is similar in shade to your natural skin tone will hide this discoloration easily. The primer will also help to keep eye shadow in place, preventing unattractive creasing that can add years to your look.

Line lids with waterproof liner before applying shadow to ensure that liner remains in place and looks like a natural part of your lash line.

Eye liner creates the illusion of thicker, more luscious lashes. Carefully apply liner along the upper lid, giving your lash line a dense, thick look. Afterwards, sweep on the shadow of your choice. Lighter colors help lids pop while darker shades applied to the crease give the look of depth. Add a spot of white or light shadow to the inside corner of your eyes for a bright, fresh look.

Finish with mascara to accentuate lashes and to draw attention to the eyes. Use a rich black for a dramatic look or a more subtle brown for daily use. Mascara is versatile in that it is available in many varieties and can be applied in a number of ways. Swipe on a few times for a quick bit of flirtatious flair or apply more for drama or a night out on the town.

Get the beautiful look you desire with expert eye makeup application tips and tricks