How To Prepare For A Job Fair

Business people meeting outside the office

In order to prepare for a job fair, you should find out the specific details, flaunt your product creatively, provide freebies for everyone who visits your booth and have applications on hand for potential new hires.

Find out the specific details

Read the set up guidelines of your venue carefully to find out all the specifics you need for your table at the job fair. You need to know the dimensions of the space you are renting, the number of guests attending the job fair, the times for set up and break down and what provisions the venue provides, such as electrical outlets, tables and chairs.

Flaunt your product creatively

Gather your committee or your coworkers and have them brainstorm simple but eye-catching ideas for attracting guests to your table. If the venue allows for the use of electrical outlets, lighting is a wonderful way to catch the eye, since bright colors tend to attract attention. After choosing the design, start working immediately to bring your ideas to life.

Keep your table design and layout simple since most venues allow only short periods of time for set up and break down.

Freebies for everyone

Everyone loves freebies. Pens, pencils, flyers and stickers printed with your company's information are inexpensive ways to market your company. Make sure to get an estimate from your venue of the number of guests attending and provide freebies for everyone that visits your table. Freebies also serve a dual purpose, as the visitor is certain to return home with company information on hand.

Filling out applications

Having your visitors fill out applications at the job fair is an excellent way to grow your pool of prospective candidates. Have enough clip boards, applications and pens available for all your visitors. Asking potential new hires to visit your office to fill out applications could cause you to lose potential candidates to other companies at the job fair.

By taking the time to make yourself knowledgeable about the specifics, to design your table with creative marketing, to provide freebies for your guests and to provide the necessary information and forms to potential new hires, you significantly improve the value of attending a job fair.

An excellent way to grow your pool of prospective candidates
by Jimmy Larsen, Jobs writer

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