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Marketing Dictionary

Dictionary of Marketing Terms, 3rd edition, by Jane Imber and Betsy-Ann Toffler, published by Barron's Educational Series, Inc.
The Dictionary of Marketing Terms is a handy quick-reference tool containing concise definitions in the areas of advertising, media analysis, e-commerce and sales for both experienced and inexperienced readers. Includes related topics for further reading.
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Title Index: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0-9
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