Pocari Sweat (ポカリスエット Pokari Suetto) is a popular Japanese soft drink and sports drink, manufactured by Otsuka Pharmaceutical Co., Ltd.. It was first sold in 1980.
Pocari Sweat is a mild-tasting, relatively light sweet drink and advertises itself as an "ion supply drink." It has a mild grapefruit flavor with little aftertaste. Ingredients listed are water, sugar, citric acid, sodium citrate, sodium chloride, potassium chloride, calcium lactate, magnesium carbonate and flavor.[1] It is sold in liquid form, in aluminium cans and plastic bottles, and also in powder form.
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Curious name
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The reference to the bodily fluid resulting from perspiration in the name of the beverage tends to have a certain offputting or humorous connotation for native English speakers. However, the name was chosen by the manufacturers originally for the purpose of marketing the product as a sports drink in Japan, where people generally do not mentally translate names appearing in English and are therefore not bothered by the connotation. It was largely derived from the notion of what it is intended to supply to the drinker: all of the nutrients and electrolytes lost when sweating.
The first part of the name, Pocari, is from the word ぽっかり [pokkari], which is a mimetic -と adverb glossed as 'lightly'.[2]
See also
- Aquarius (the archrival manufactured by The Coca-Cola Company)
- Calpis
- Oronamin C Drink
- foreign branding
- Cloud Nine (a term which has some similar connotations in English to pocari in Japanese, except that the idea in English is more of joy than of relief or calmness)
External links
References
- ^ http://www.pocarisweat.com.ph/about.aspx
- ^ http://www.csse.monash.edu.au/~jwb/cgi-bin/wwwjdic.cgi?1C search 'pokkari' as romanized Japanese
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