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mom-and-pop

 
Dictionary: mom-and-pop   (mŏm'ən-pŏp')
adj.
  1. Of or being a small business that is typically owned and run by members of a family: a mom-and-pop grocery store.
  2. Resembling or evocative of the small-scale, homelike, or informal atmosphere of such a business: "toasted the advantages of mom-and-pop journalism" (Newsweek).

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Investment Dictionary: Mom And Pop
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An adjective denoting a small-scale and family-like atmosphere, often used to describe these types of businesses and investors.

Investopedia Says:
A mom-and-pop business is typically a small family-run business. A mom-and-pop investor is typically a regular investor who doesn't invest for a living.

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Dictionary. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.  Read more
Investment Dictionary. Copyright ©2000, Investopedia.com - Owned and Operated by Investopedia Inc. All rights reserved.  Read more