Asa Aarons .
Asa Aarons , born 10/20/56, is an Emmy award-winning consumer reporter, photojournalist and co-creator of Just Ask Asa! (www.justAskAsa.com)  ,  . H…is reports focus on the problems, concerns and realties of everyday life, ranging from false advertising claims to credit card rip-offs and business swindles. During his career, he has appeared on television stations in cities including New York City, Detroit and Pittsburgh. He appeared on WNBC in NYC from 1993 until the NBC 2.0 budget cuts in 2007  ,  . He established the proprietary "Ask Asa" brand and developed the expression into a catchphrase for consumers seeking assistance. His work was simultaneously featured on television and the station's mobile Internet-based platform. Since 1998, he has also authored a newspaper column for the New York Daily News  , which appears four times a week. He has made numerous guest appearances on The Today Show, nationally televised talk shows such as Maury Povich and Sally Jesse Raphael, and on programs on MSNBC and CNBC. Before moving to New York, Aarons appeared from 1990 to 1993 on WDIV in Detroit, where he also wrote a consumer column for The Detroit News and hosted a consumer call-in radio shows. He worked at WPXI in Pittsburgh from 1984 until 1990, where he also hosted a 30-minute consumer/health show called "Your Money or Your Life." He worked in several smaller television markets in Ohio early in his career: Toledo, Youngstown, Cincinnati and Cleveland. He won Emmy awards for stories in Cleveland (1982), Detroit (1992) and New York City (2007). Aarons is a native of Toledo. He is married to writer Noreen Seebacher . They have five children and live in Westchester County, NY..
 References .
^ LinkedIn Profile: Asa Aarons .
^ TV Consumer Reporter Thrives on Adversity - New York Times .
^ Asa Aarons no longer airin' at WNBC - New York Daily News .
^ Just Ask Asa! .
^ I kid you not, child ID theft is often perpetrated by parents .
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