Corporate house style .
A corporate design is the official graphical design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, .…House style can range from company logos to recognised color schemes, fonts, point sizes, .You will probably recognise many international companies' advertising by the color scheme or other stylistic features that they use, long before you can read the company name on the material. .
A strong logo can evolve over time and still remain recognizable. When designing a logo you can be influenced by certain design trends. To achieve a strong logo you need to find a certain balance between timeless and modern . Modern, to keep it a bit trendy and stylish, and timeless, to remain recognizable and strong. Not an easy task..
Simplicity is very important in the creation of a corporate house style. Starting from basic shapes like squares, circles, lines is always a good idea. Using less lines and shapes keeps your logo more recognizable. Still, you need to find originality..
In ICT terms, you should always adopt a specific style for the work that you produce .Anything produced for a company will usually have a logo, color scheme, font style, paragraph style, page layout (particularly if using headed notepaper) page formatting and pre-defined styles for bullets and numbering..
The corporate identity amounts to a corporate title, logo, and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand Corporate identity is often viewed as being composed of three parts: ( Full Answer )