10:23 campaign

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10:23 campaign in Santiago, Chile

The 1023 Campaign is an awareness campaign & protest against homeopathy. The campaign is organised by The Merseyside Skeptics Society, a non-profit organisation of skeptics in the United Kingdom. Participants are against the sale of homeopathic products which could be misleading, the pseudo-scientific claimed mechanisms of function, and erroneous or unproven health benefits made by advocates.

Participants state that homeopathy is "an unscientific and absurd pseudoscience".[1] The campaign's name is a reference to Avogadro's number; approximately 6 × 1023.

Contents

The 1023 Event 2010

Tray shows products used by a "suicide" in Chile in 2011

On January 30, members participated in a protest involving a mass overdose of homeopathic products in order to demonstrate that they have no effect.[2][3][4] New Zealand Skeptics held a similar protest.

The 1023 Challenge 2011

A follow-up event occurred on the weekend of the 5-6 February 2011.[5] The 1023 Challenge was to promote their statement "Homeopathy - There's Nothing In It".[6]

Mark Edward overdoses on homeopathic phosphorus during the 10:23 campaign in 2011, Monterey, CA

James Randi

James Randi founder of the James Randi Educational Foundation has challenged homeopathy to take the million dollar challenge. This challenge extends to the pharmacies and retail stores that support homeopathy. Randi also overdoses on homeopathy.[7][8][9]


SkeptiCal

SkeptiCal group overdosing on homeopathic solution. Berkeley, CA 4/21/2012

In April 2012, at the Berkeley SkeptiCal conference, over 100 people participated in a mass overdose, taking caffea cruda which is supposed to treat sleeplessness.[10][11]


International Participation

Worldwide, the campaign received commitments of participation[12] from:

Country City
United Kingdom Manchester
Australia Canberra
Australia Sydney
Australia Melbourne [13]
Australia Perth
Australia Geelong
Australia Brisbane
Netherlands Amsterdam
Germany Berlin
Germany Essen
Germany Cologne
Germany Munich
Germany Frankfurt
Sweden Stockholm
Sweden Gothenburg
Sweden Gothenburg
Argentina Rosario
Argentina Buenos Aires
France Paris
Finland Helsinki
Philippines Puerto Galera
Chile Santiago
Switzerland Zurich
Brazil São Paulo
Brazil Natal
Brazil Porto Alegre
South Africa Cape Town
Mexico Mexico City
Mexico Morelia
Spain Bilbao
Spain León
Spain Gijon
Spain Zaragoza
Spain Madrid
Spain Barcelona
Hungary Székesfehérvár
Hungary Szeged
Hungary Budapest
Portugal Lisbon
Belgium Brussels
Austria Graz
Austria Vienna
United States of America Atlanta, GA
United States of America Tucson, AZ
United States of America Monterey County, CA
United States of America Hollywood, CA
United States of America Morgantown, WV
United States of America San Francisco, CA
United States of America Phoenix, AZ
United States of America Poulsbo, WA
United States of America Honolulu, HI
United States of America Boston, MA
United States of America Saylorsburg, PA
Canada Montreal
Canada Vancouver
Canada Toronto
Canada Ottawa
Canada Kitchener
Canada Edmonton
Canada Winnipeg
Israel Tel Aviv
Romania Bucharest
Romania Sibiu
Romania Iasi
Romania Timisoara
Poland Warsaw
Poland Wroclaw
New Zealand Auckland
New Zealand Christchurch
New Zealand Wellington
Norway Trondheim
Norway Oslo
Czech Republic Prague
Antarctica [On a Research Vessel

As a result, 54 videos are listed on the Campaigns' website,[14] and available from YouTube.

Australia

In Australia, the campaign was co-ordinated by Kylie Sturgess[15] of the Token Skeptic Podcast.

United Kingdom

In the United Kingdom, events were confirmed to be taking place in Manchester,[16] as part of QEDcon, and Cardiff.[17]

Media Coverage

  • The Australian referred to the 1023 campaign in an online article.[18]
  • The Medical Observer published an article about the effects after the 1023 campaign in Melbourne.[19]
  • Melbourne-based Dr Ken Harvey told Pharmacy News "the campaign would raise awareness of the Therapeutic Goods Administration (TGA) transparency review and concerns over homeopathic products." [20]

References

  1. ^ "Homeopathy: There's nothing in it". The 1023 campaign website. Archived from the original on 07 March 2010. http://web.archive.org/web/20100307033656/http://www.1023.org.uk/. Retrieved 2010-01-31. 
  2. ^ "Liverpool anti-homeopathy campaigners stage protest". BBC News. 2010-01-30. Archived from the original on 02 February 2010. http://web.archive.org/web/20100202075630/http://news.bbc.co.uk/2/hi/uk_news/england/merseyside/8488946.stm. Retrieved 31 January 2010. 
  3. ^ "'Overdose' protest against homeopathy". BBC News. 2010-01-30. Archived from the original on 02 February 2010. http://web.archive.org/web/20100202080153/http://news.bbc.co.uk/2/hi/uk_news/scotland/glasgow_and_west/8488286.stm. Retrieved 31 January 2010. 
  4. ^ "Mass "overdose" in Leicester city centre". Leicester Mercury. 2010-01-30. http://www.thisisleicestershire.co.uk/news/Mass-overdose-Leicester-city-centre/article-1782650-detail/article.html. Retrieved 31 January 2010. 
  5. ^ "The 1023 Challenge". Merseyside Skeptics Society. Archived from the original on 05 February 2011. http://web.archive.org/web/20110205215413/http://www.1023.org.uk/. Retrieved 2011-02-05. 
  6. ^ "The 10:23 Challenge". Merseyside Skeptics Society. http://www.1023.org.uk/the-1023-challenge.php. Retrieved 2011-04-12. 
  7. ^ Randi, James. "James Randi Speaks Homeopathy Week 2010 ". JREF. http://www.youtube.com/watch?v=_WyzM_TsIXc&feature=player_embedded#!. 
  8. ^ Randi, James. "James Randi Lecture @ Caltech - Homeopathy ". California Institute of Technology. http://www.youtube.com/watch?v=0jqP_1beVXQ&feature=player_embedded. Retrieved 5/9/2012. 
  9. ^ Randi, James. "James Randi's Challenge to Homeopathy Manufacturers and Retail Pharmacies". JREF. http://www.youtube.com/watch?v=SMukj31qw1U&feature=player_embedded#!. Retrieved 5/9/2012. 
  10. ^ Munger, Kel. "Drugs, not bugs"". Sacramento News Review. http://www.newsreview.com/sacramento/drugs-not-bugs/content?oid=5825955&fb_source=message. Retrieved 5/4/2012. 
  11. ^ "Mixing Homeopathic "Remedies" for 2011 San Francisco 10:23 "Overdose" ". 10:23 campagin. http://www.youtube.com/watch?v=X2Bg-aSjNM4&feature=player_embedded#!. Retrieved 5/9/2012. 
  12. ^ "The 10:23 Challenge 2011". Merseyside Skeptics Society. http://www.1023.org.uk/the-1023-challenge.php. Retrieved 2011-04-11. 
  13. ^ "1023 Campaign". Melbourne Skeptics. http://www.melbourneskeptics.com.au/1023-campaign/. Retrieved 2011-04-11. 
  14. ^ "The 10:23 Challenge 2011 Gallery". Merseyside Skeptics Society. http://www.1023.org.uk/the-1023-challenge-gallery.php. Retrieved 2011-04-11. 
  15. ^ Kylie Sturgess. "10:23 In Australia – 2011". Token Skeptic. http://tokenskeptic.org/ten23/. Retrieved 2011-04-11. 
  16. ^ "Event Schedule :: QED :: Question Explore Discover". North West Skeptical Events Ltd. http://www.qedcon.org/schedule/. Retrieved 2011-02-05. 
  17. ^ Morgan, Rhys (28 January 2011). "Consumers in Cardiff stage homeopathic ‘overdose’". Skeptical. http://thewelshboyo.co.uk/?p=194. Retrieved 2011-12-03. 
  18. ^ Adam Taor. "Good week for sceptics". The Australian. http://www.theaustralian.com.au/news/health-science/good-week-for-sceptics/story-e6frg8y6-1226004002890. Retrieved 2011-04-11. 
  19. ^ Caroline Brettingham-Moore. "No ill effects after public homeopathic overdose". The Medical Observer. http://www.medicalobserver.com.au/news/no-ill-effects-after-public-homeopathic-overdose. Retrieved 2011-04-11. 
  20. ^ "Homeopathy "overdose" to highlight TGA transparency". Pharmacy News. http://www.pharmacynews.com.au/news/homeopathy--overdose-to-highlight-tga-transparenc. Retrieved 2011-04-11. 

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