2(x)ist

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2(x)ist
Type Private
Industry Fashion
Founded 1991
Headquarters New York, USA
Products men's underwear

2(x)ist is an American fashion label that makes men's underwear. The company was founded in 1991 and is headquartered in New York City.

Contents

History

2(x)ist was founded in 1991 by Gregory Sovell, who left in 2005. Today, the creative director for 2(x)ist is Jason Scarlatti. [1] The 2(x)ist headquarters is located in midtown Manhattan in New York City. The brand is pronounced "two exist."

Ranges

Shapes of 2(x)ist underwear include the No-Show Brief, the No-Show Trunk, the Square-Cut Tank, the Tank Top, the Sport Brief, the Contour Pouch Brief, the V-Neck T-Shirt, the Deep V-Neck T-Shirt, the Crewneck T-Shirt, the Jock Strap, the Y-Back Thong, the Boxer Brief, and the Knit Boxer.

2(x)ist releases multiple underwear collections per year, coinciding with the Spring and Fall fashion calendar. Beginning in Spring 2012, 2(x)ist will launch Men's Swimwear. [2]

Notes

  1. ^ Elliot, Stuart. "2(x)ist Will 'Xist' Again in Print, New York Times, May 13, 2010.
  2. ^ Monget, Karyn. 2(x)ist Dives Into Men's Swim, WWD, May 26, 2011.

External links


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