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| Type | Subsidiary |
|---|---|
| Genre | Interactive entertainment/Television |
| Founded | Hilversum, Netherlands (2004) |
| Founder(s) | Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman |
| Headquarters | Hilversum, Netherlands London, UK New York, USA Budapest, Hungary Stockholm, Sweden Madrid, Spain Kuala Lumpur, Malaysia Kiev, Ukraine |
| Area served | Worldwide |
| Industry | Television Online games Website development Mobile Marketing Mobile Entertainment |
| Products | Who Wants To Be A Millionaire? |
| Revenue | €29,308,539 (2006) |
| Operating income | €4,436,233 (2006) |
| Profit | €2,923,396 (2006) |
| Total assets | €301,747,019 (2006) |
| Total equity | €104,014,193 (2006) |
| Owner(s) | Sony Pictures Entertainment (Sony Corporation) |
| Employees | 150 (2006) |
| Website | 2waytraffic.com |
2waytraffic is a television production company based in Hilversum, Netherlands by Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman in 2004. They were former executives for Endemol. In 2006, the company made three acquisitions. In June 2006, the company acquired the mobile solutions provider Emexus. In August 2006, the company also acquired the content developer Intellygents. In December 2006, the company acquired the rights of the UK company Celador International and its programme library, including the international Who Wants to Be a Millionaire? franchise. It has offices in London, New York, Budapest, Stockholm, and Madrid. Currently, it's a subsidiary of Sony Pictures Entertainment since 4 June 2008.[1]
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Companies by 2waytraffic
2waytraffic International
Formerly Celador International, this company owns, distributes, licenses and operates over 200 game show formats such as Who Wants to Be a Millionaire? in the United States, UK, Eastern Europe, and Nordic. 2waytraffic International is headed by Ed Louwerse.
Emexus Group
This is a mobile solutions group acquired by 2waytraffic in June 2006, which is now 2waytraffic Mobile.
Intellygents
Acquired by 2waytraffic in August 2006, Intellygents is a creative developing company for intelligent entertainment with such formats such as That's the Question, Take It or Leave It, The Greatest Royalty Expert and Who Wants to Be a Millionaire's first spin-off game show 50-50. This company was formed in 2002 by Kirsten van Nieuwenhuijzen and Mark van Berkel, who were formerly working for Endemol.
Notes and references
- ^ Sony Pictures Entertainment Completes Acquisition of 2waytraffic, sonypictures.com
External links
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