3 Musketeers is a candy bar made in the United States by Mars, Incorporated. It is filled with a center made of nougat and whipped chocolate. Outside the U.S. and Canada, the product is known as Milky Way; this name is, in turn, used in the U.S. for the candy known elsewhere as the Mars Bar. The 3 Musketeers Bar was the third brand produced and manufactured by M&M/MARS, introduced in 1932.[1] Originally, it had three pieces of candy in one package, flavored chocolate, strawberry and vanilla, hence the name. Rising costs and wartime restrictions on sugar saw the phasing out of the vanilla and strawberry pieces to the more popular chocolate.[2] At five cents, when it was introduced, it was marketed as one of the largest chocolate bars available, one that could be shared by friends.[3]
During their 75th anniversary, 3 Musketeers introduced their first candy bar brand extension, 3 Musketeers Mint in August 2007.[4]
Also in 2007, 3 Musketeers issued a limited edition "Autumn Minis Mix." It featured French Vanilla, Mocha Cappuccino and Strawberry.[5] This was followed by Cherry 3 Musketeers for Valentine’s Day 2008, and Raspberry 3 Musketeers and Orange 3 Musketeers for Easter in 2008. Orange was coated in regular chocolate while the cherry and raspberry were coated with dark chocolate.[6][7]
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Flavors
- Original 3 bar-Chocolate 1932 - 1945
- Chocolate W/filling 1945 - present
- Mint 2007 - present
- "Autumn Minis" - Cappuccino, French Vanilla and Strawberry 2007
- Cherry 2008
- Raspberry 2008
- Orange 2008
- Chocolate Strawberry Brownie 2008
Marketing
3 Musketeers was formerly promoted on the Howdy Doody Show, along with a song that Buffalo Bob Smith encouraged children to sing.
Most recently, the 3 Musketeers bar has been advertised in television spots. Featuring women, the candy bar has been promoted as a "Nice, Light Snack" and featuring "45% less fat" than other chocolate bars.[8]
Nutritional Information
A standard size 3 Musketeers bar (60g) has 260 calories, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 110 grams of sodium and 40 grams of sugar.[9]
Packaging
Today, 3 Musketeers comes in six package varieties:[10]
- Standard bar
- 2 To Go
- Minis
- Fun Size
- Mint
- Mint Minis
- 100 Calorie bar
References
- ^ "3 Musketeers Candy Bar: History". usefultrivia.com. http://www.usefultrivia.com/miscellaneous_trivia/candy_bar_trivia_006a.html. Retrieved 2009-01-11.
- ^ "Food Facts & Trivia: 3 Musketeers Candy Bar: History". foodreference.com. http://www.foodreference.com/html/f3musketeers.html. Retrieved 2009-01-11.
- ^ "3 Musketeers - Mahalo". Mahalo. http://www.mahalo.com/3_Musketeers. Retrieved 2009-01-11.
- ^ "3 Musketeers - News and Promtions". 3 Musketeers Homepage. http://www.3musketeers.com/news.shtml. Retrieved 2009-01-11.
- ^ "3 Musketeers Mini Mix - Candy Blog". typ · e · tive [ tai pEh tihv ]. http://www.typetive.com/candyblog/item/3_musketeers_mini_mix. Retrieved 2009-01-11.
- ^ "3 Musketeers Cherry & Raspberry". typ · e · tive [ tai pEh tihv ]. http://www.typetive.com/candyblog/item/3_musketeers_cherry_raspberry/. Retrieved 2009-01-11.
- ^ "Easter Candy Review: 3 Musketeers Orange and Raspberry Minis". Candy Addict. http://candyaddict.com/blog/2008/03/12/easter-candy-review-3-musketeers-orange-and-raspberry-minis/. Retrieved 2009-01-11.
- ^ [1]
- ^ [2]
- ^ 3 Musketeers
External links
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