5.0

5.0
Studio album by Nelly
Released	November 12, 2010 (2010-11-12) (see release history)
Recorded	2009–10 Miami, Florida (Hit Factory Recording Studios, The Hit Factory Criteria, Parkland Playhouse, Circle House Recording Studios, Derrty Recording Studios, Playland Playhouse) Los Angeles, California (Chalice Studios, No Excuses Studios, Dr. Luke's) Atlanta, Georgia (Silent Sounds Studios, The Surgery Room)
Genre	Hip hop, pop, R&B
Length	46:06
Label	Universal Motown, Derrty Ent.
Producer	Nelly (exec.), Infamous, The Smash Factory, Mr. Bangladesh, Dr. Luke, Brandon "Blade" Bowles, Danny Morris, Don Vito, E, Earl Hood, Uriel "Frenchie" Kadouch, Jim Jonsin, Laurent Cohen, Multiman, Polow da Don, Rico Love, The Runners, Trife Trizzil
Nelly chronology
Brass Knuckles (2008) 5.0 (2010) Nelly's seventh album[1] (2012)
Singles from 5.0
"Just a Dream" Released: August 17, 2010 (2010-08-17) "Move That Body" Released: October 12, 2010 (2010-10-12) "Gone" Released: January 4, 2011 (2011-01-04) (Radio)

5.0 is the sixth studio album by American hip hop artist Nelly, released through Universal Motown Records (Universal Music Group) and his own label Derrty Entertainment on November 12, 2010.^[2][3] The album features guest performances from Kelly Rowland, Keri Hilson, DJ Khaled, Baby, Sophie Greene, Ali, Plies, Chris Brown, T.I., Yo Gotti, T-Pain, Akon, Talib Kweli, Avery Storm, Murphy Lee, Dirty Money and Sean Paul while production was handled by the likes of Infamous, Dr. Luke, Mr. Bangladesh, Jim Jonsin, Multiman, Polow da Don, Rico Love and The Runners, among others. 5.0 is predominately a hip hop and pop music album with subtle influences of R&B.

The album debuted at number ten on the US Billboard 200 chart, selling 63,000 copies copies in its first week in the United States. The album's first single is "Just a Dream". It is the first song from 5.0 to garner UK and US airplay and has impacted on charts around the world. Released from August 17, 2010, It is Nelly's most successful single in five years (since "Grillz"), peaking at number three in the United States.

Background and development

On July 8, 2009, Nelly made a public announcement in Las Vegas that he was recording a new album.^[4][5] He would tell DJ Semtex that he was planning to release a self-titled album in the first quarter of 2010.^[6] In an interview with MTV's Shaheem Reid, the rapper said that he was fuelled by the lukewarm reception of his previous albums to produce something better.

As an artist, you want to wake up every day and feel like you're doing something people don't think you can do. Now I feel like I've been put in that position again, where it's more doubt than expectancy. The doubt is what fuels me, so to speak. I've been real fortunate where I have great people around me. Everybody wants to freakin' work with me – not that everybody didn't [before], but it's different because I didn't work with a lot of people. Coming into this situation, it's beautiful.

The rapper T.I. features in a track on the album ("She So Fly"), produced by 1500 or Nothin' of The Smash Factory, according to a video in the studio.^[7][8] Hoping to recreate the success of their 2002 Billboard chart-topping single "Dilemma", Nelly has also worked with Kelly Rowland for the sequel ("Gone"), produced by Jim Jonsin and Rico Love.^[8][9] He has collaborated with actress/singer Taraji P. Henson on a Jermaine Dupri-produced song, however it was confirmed later that Taraji was unable to perform on the record.^[10]

Title

On June 3, 2010, Nelly announced that the album would be titled Nelly 5.0.^[11] The title was inspired by his 2011 Ford Mustang, which is also on the album artwork.^[12] He said:

It's a lot of things. It's also my fifth drop date. It's just the energy of it all. The Mustang [5.0] was always one of my dream cars. As soon as I had enough money to buy one of these mothaf–, they stopped making these shits. It was just like, "Ahhh!" You know in Menace II Society when he jacked that ride? And then they came back… That was like the ultimate scene. I always wanted one of them mothaf–, money green. But when I got a chance, they stopped making them. I had this meeting with Ford where they asked me these random questions about cars and I just got to talking it up. I was like, “Why ya'll ain't brought back the 5.0 Mustang? That shit was hot!^[11]

Singles

The album's lead single "Just a Dream" was released from August 16, 2010 to iTunes Stores around the world for digital download.^[13] It was released to Mainstream and Rhythm/Crossover radio on August 10, 2010.^[14] "Just a Dream" made its first chart appearance debuting on the US Billboard Hot 100 at number twelve and peaking at number seven in its third week. The song also debuted at number eight on the Billboard Digital Songs chart, selling 135,000 downloads in its first week.^[15][16] "Just a Dream" is Nelly's highest-charting song since his 2005 single "Grillz" and debuted at number twenty-two on the Billboard Rap Songs. The song entered the Canadian Hot 100 in August 2010, at number thirty-two.^[17] It debuted in Australia (ARIA Charts) on the Singles Chart at number twenty-four,^[18] in New Zealand Singles Charts at number twenty-nine, and in Switzerland (Media Control AG) at number fifty-two. The Sanji-directed music video premiered on Vevo on September 24, 2010.^[19]

The album's second single is "Move That Body". It was produced by Dr. Luke and Mr. Bangladesh and features Akon and T-Pain. The song was released for digital download on October 12, 2010.^[20] The song made its first chart appearance debuting on the US Billboard Hot 100 at number fifty-four and has reached a current peak at number twenty-nine in Australia.^[21][22] The music video for the single was directed by Marc Klasfeld.^[23]

The album's third single is titled "Gone" and features singer Kelly Rowland. It was sent to urban and Urban AC stations on January 4, 2011. It will be sent to Top 40/Mainstream radio on January 18, 2011. On January 6, 2011, Nelly said on his Twitter, "new Nelly single... "Gone" featuring Kelly Rowland video coming very soon #5.0 :-)", the song is set to be released as the third official single from the album.^[24] The video for "Gone" was finally debuted to the public on March 12, 2011.^[25] In the US, "Gone" peaked at a lowly fifty-nine on the Billboard Hot R&B/Hip-Hop Songs chart but has so far faired better in international markets, where it has so far charted in Australia and the UK.^[26][27]

Other notable songs

The Dutch-produced "Tippin' In da Club" was released as a promotional single on August 17, 2010.^[28] It is not included on the final track listing. The second promotional single "Long Gone", which features rapper Plies and Chris Brown, was released on November 9, 2010.^[29] In November 2010, the song "Liv Tonight", which features Keri Hilson, debuted at number fifty-eight on the UK Singles Chart,^[30] number seventy-four on the Canadian Hot 100,^[31] and number seventy-five on the US Billboard Hot 100,^[32] without release as a single. On the week of June 12, 2011, the song returned to the UK Singles Chart at number seventy-two. A week later, it made a new peak of number fifty-two.^[33]

Reception

Commercial performance

5.0 debuted at number ten on the US Billboard 200, selling 63,000 copies in its first week in the United States.^[34][35] It also entered at number one on Billboard's Top Rap Albums and number two on Top R&B/Hip-Hop Albums.^[34] The album debuted the same week on the Canadian Albums Chart at number nineteen.^[34]

Critical reception

Professional ratings
Review scores
Source	Rating
Allmusic	[36]
Billboard	favorable[37]
The Boston Globe	favorable[38]
Entertainment Weekly	B[39]
Rolling Stone	[40]
Slant Magazine	[41]
USA Today	[42]

Upon its release, 5.0 received generally mixed reviews from most music critics.^[43] At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 54%, based on eight reviews, which indicates "mixed or average reviews".^[43] Simon Vozick-Levinson of Entertainment Weekly gave 5.0 a B rating and commented that "on 5.0 Nelly makes a reasonably convincing case that he can keep the momentum going. His lyrics are vacuous as ever, but those hooks sure are sticky."^[39] Mariel Concepcion from Billboard said that on "5.0, the rapper proves he still knows what it takes to make a solid, well-rounded album." Concepcion concluded her review by saying that "The 36-year-old artist gives fans the stuff they fell in love with 10 years ago on debut Country Grammar — and with a new pop-driven sound, he demonstrates he hasn't lost a beat."^[37] Ken Capobianco from The Boston Globe said that "Nelly has recruited an all-star supporting cast and emerged with a tuneful mainstream effort that should yield a number of hits." Capobianco said that "Just a Dream" "captures the design of many of these cuts: Hooks are prominent while Nelly's patented tricky flow is often smoothed out." He also praised songs like "Move That Body", "Don't It Feel Good" and "1000 Stacks".^[38]

Chuck Eddy from Rolling Stone gave the album two and a half stars (out of five). He said that Nelly "essays a few fashionably global-sounding electro-club tracks, [...] and at least four numbers where he swipes guys' girlfriends. Keri Hilson and Kelly Rowland help him stretch out; Plies, Yo Gotti and T.I. add muscle." Eddy said that the "strut swings most distinctively in "1000 Stacks", where a Biggie sample inspires Nelly to approximate the country grammar he came up on."^[40] Jesse Cataldo from Slant Magazine gave the album a rating of two stars (out of five). Cataldo said that 5.0 is "never overtly awful, but it definitely sinks into the zone of mediocrity occupied by so many mainstream rap albums, where they sit like dishes moldering beneath dirty water." Cataldo said that Nelly has lost his "charm and playfulness he began with" on the albums following Country Grammar. He felt that what is left is "a murky stew of withered affections and grasps at modernity, from siren effects to processed horns and Auto-Tune breakdowns." Cataldo said that the album contains "A collection of collaborations with low-wattage names and also-rans, it basically indicates that even if Nelly is still trying (which he doesn't seem to be), he hasn't sustained the credibility to achieve a plausible comeback."^[41] Andy Kellman from Allmusic also gave the album two stars (out of five). Kellman said that "nothing on the rapper’s sixth studio album encourages repeated listening". He felt that "Nelly’s exuberance often sounds feigned", the "rallying choruses are not effective, and he’s short on ideas". Kellman concluded his review by saying that 5.0 is "by a considerable margin, Nelly’s least essential release to date".^[36]

Track listing

(*) Denotes co-producer

Notes

• Track listing and credits from album booklet.^[45]

Sample credits

• Track two, "Long Gone", contains a sample of "Let's Start Love Over" by Miles Jaye.
• Track five, "Making Movies" and track nine, "Don't It Feel Good", features uncredited vocals by Rico Love.
• Track seven, "1000 Stacks", features a sample of "Everyday Struggle", written by Christopher Wallace, Dave Grusin, Harvey Mason, Norman Glover, Reginald Ellis, embodies portions of "Kick in the Door", written by Christopher Wallace, Christopher Martin and Jalacy Hawkins, both by The Notorious B.I.G. and uncredited vocals by Diddy.
• Track fifteen, "k.I.s.s.", contains portions of "Kissing You", written by Julian Jackson, Brion James, Janice Johnson and Charles Wiggins.

Credits and personnel

Adapted from Allmusic and album booklet.^[45][46]

Creativity and management

Performances

Technical

Charts

Release history

References

External links

• 5.0 at Metacritic
• Official website