5 A Day is the name of a number of programs in countries such as the USA, the United Kingdom and Germany, to encourage the consumption of at least five portions of fruit and vegetables each day, following requests by the World Health Organization to consume at least 400g of vegetables daily.[1]
In April 2010, the results of a major study involving 500,000 people in Europe suggested that consumption of fruit and vegetables had little impact on reducing cancer.[2][3]
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"Go for 2 and 5" is the equivalent campaign in Australia.[4]
5 A Day is also known as 5 + A Day in New Zealand. 5 + A Day was founded in New Zealand in 1994 by non-profit United Fresh New Zealand and became a Charitable Trust in 2007.[citation needed]
The 5 am Tag (5 a Day) program operates in Germany.[5]
The French PNNS (Programme national nutrition santé, National nutrition health programme) recommends at least 5 portions of fruit and/or vegetables per day. [6]
The program received a lot of media attention in the United Kingdom due to the high and rising costs of fresh fruit and vegetables.
The 5 a Day program in the United States has become Fruits & Veggies – More Matters.
In Canada, the Canadian Produce Marketing Association (CPMA), the Heart and Stroke Foundations Health Check Program, and the Canadian Cancer Society have partnered together to create the Fruits and Veggies- Mix it up! campaign, encouraging Canadian families to eat healthier. The campaign focuses on easy ways to eat healthy where ever and whenever you can. The CMPA is a not-for-profit organization representing over 700 international and Canadian companies responsible for 90% of fresh fruit and vegetable sales in Canada. It is funded through voluntary membership, as well as various services, activities, and sponsorship programs. The Heart and Stroke Foundation uses a team of registered dietitians that provide expertise when developing healthy eating information, tools, and resources. The Health Check symbol is placed only on foods meeting the nutrient criteria based on the recommendations of Canada’s Food Guide, making it easy for shoppers to choose healthier options at the supermarket.
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