The 5th Avenue candy bar is a crunchy peanut butter bar with a chocolate coating made by Hershey's. It was introduced in 1936 by William H. Luden, founder of Luden's cough drops.
World War II forced Luden’s to concentrate production efforts on Luden's menthol throat drops and 5th Avenue bars for military use. Immediately following the war, Luden's reverted to producing a full line of confectionery products.
The candy bar previously sported two thick chocolate-coated almond halves on top. This was discontinued when Hershey's acquired Luden's in 1987.
This candy was famous as it appeared in two scenes in the 1994 sci-fi movie Stargate and the Seinfeld episode The Dealership.
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