The 5th Avenue is a candy bar currently marketed by The Hershey Company.[1]
The candy bar was reportedly introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia.[2] This date is uncertain because information about this product has been subject to misinformation[3] from The Hershey Company for marketing and perhaps legal reasons.[4] It is difficult to find marketing material for this product before 1962.[5] Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986.[6] For many years, the bar included two whole almonds on top of the bar but these were taken out in the 1990s.
This candy appeared in the 1994 sci-fi movie Stargate[7] and the 1998 Seinfeld episode "The Dealership".[8]
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