5th Avenue

5th Avenue split

The 5th Avenue is a candy bar currently marketed by The Hershey Company.^[1]

The candy bar was reportedly introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia.^[2] This date is uncertain because information about this product has been subject to misinformation^[3] from The Hershey Company for marketing and perhaps legal reasons.^[4] It is difficult to find marketing material for this product before 1962.^[5] Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986.^[6] For many years, the bar included two whole almonds on top of the bar but these were taken out in the 1990s.

This candy appeared in the 1994 sci-fi movie Stargate^[7] and the 1998 Seinfeld episode "The Dealership".^[8]

1. ^ http://www.thehersheycompany.com/brands/5th-avenue/candy-bar.aspx#/1859
2. ^ http://readingeagle.com/article.aspx?id=54968
3. ^ http://web.archive.org/web/20060312000641/http://www.hersheys.com/products/details/fifthavenue.asp
4. ^ http://www.barrypopik.com/index.php/new_york_city/entry/5th_avenue_candy_bar/
5. ^ http://www.youtube.com/watch?v=zOLb5N-8TIU
6. ^ http://readingeagle.com/article.aspx?id=54968
7. ^ http://www.waynesthisandthat.com/candybars
8. ^ http://www.seinology.com/scripts/script-167.shtml

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