| 7TWO | |
|---|---|
 |
|
| Launched | 1 November 2009 |
| Owned by | Seven Media Group |
| Picture format | 576i (SDTV) |
| Audience share | 2.0% (Dec 2009, [1]) |
| Slogan | It's Time |
| Country | Australia |
| Broadcast area | Sydney, Melbourne, Brisbane, Regional QLD, Adelaide, Perth, Darwin, Tasmania |
| Sister channel(s) | Seven Seven HD |
| Website | au.tv.yahoo.com/seven-two |
| Availability | |
| Terrestrial | |
| SD Digital | Channel 72 Channel 62 (in regional areas via SCTV and Prime TV) |
| Satellite | |
| Foxtel Digital | Channel 127 [1] |
| Cable | |
| Foxtel Digital | Channel 127 [1] |
7TWO is an Australian free-to-air standard definition digital television channel which was launched by the Seven Network on 1 November 2009 at 12pm.[2]
The channel has been designed to target a broad range of viewers, broadcasting programmes from Australia, New Zealand, the United Kingdom, and the United States, and will complement existing programming on the primary Seven channel.[3]
Contents |
Launch and promotion
The channel was officially announced on 23 October 2009. Earlier, it was suggested that Seven would launch its secondary channel around November 2009, with numerous possible names in speculation including 7PLUS, PLUS7, Channel Mate and 7TWO. Seven programming chief Tim Worner has stated that some of these possible names were red herrings to keep details of the channel a secret.[4]
Seven presenter Tom Williams will serve as the "face" of the new channel. A promotional video called "Its Time", featuring Seven Network personalities and clips of shows and movies intended to be broadcast on the channel, was launched on the multi-channel's website as well as on the Seven Network itself. The new channel is also receiving continuing cross-promotion on the primary Seven channel and vice versa.
Southern Cross Television viewers in Tasmania and Darwin began to receive 7TWO on 1 December 2009.[5]
Prime Television announced on 21 December 2009 that the broadcasting of 7TWO would begin at 9am on 23 December 2009, under the name '7TWO on Prime'.[6]
Programming
Premiere seasons of existing Seven shows such as Lost, Ugly Betty, Heroes and 24' appear on this channel. In addition, the channel features a mix of new and "classic" programming as well as movies from Disney.[7]
The weekday daytime schedule children's programming under the 'Kid's Time' block with shows such as Count Duckula, and Power Rangers. Mid-morning features classic soap opera Sons & Daughters and classic episodes of Home and Away, with recent seasons of Shortland Street, Coronation Street and Emmerdale in mid-afternoons. Other shows such as Murder, She Wrote, Magnum P.I. and unseen episodes of Seven series headLand air during the day. Cooking shows screen on weekday afternoons under the 'Kitchen Time' block with shows such as The Naked Chef and The Martha Stewart Show.
Primetime programs screen under themed nightly blocks such as 'Action Time' with shows such as Stargate Atlantis and The Unit, Best of British with shows such as Heartbeat and Not Going Out and 'Life Time' with shows such as Britain's Best Dish. [7]. Classic AFL matches makes up late night programming.[8]
Current shows
Programmes currently broadcast on the channel include:
Future shows
Programming confirmed for future broadcast will include:[7][9]
Past shows
Programming previously broadcast included:
- Air Crash Investigations
- Brothers & Sisters
- Commander in Chief
- Destroyed In Seconds
- In Justice
- India with Sanjeev Bhaskar
- Last Comic Standing
- Samantha Who?
- Scrubs
- That '70s Show
- The Amazing Race
- The F Word (Australian TV Series)
- Whacked Out Sports
Availability
7TWO is available in standard definition in metropolitan areas and regional Queensland through a number of owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland. As well as this, Southern Cross Television rebroadcast the service through TNT Tasmania[10] and TND Darwin[11]. Regional affiliate Prime Television (Regional NSW/ACT and VIC) also broadcast 7TWO.
Southern Cross Television (Regional SA & Central) and GWN (Regional WA) currently do not broadcast 7Two.
References
- ^ a b Available from Nov 24. http://www.tvtonight.com.au/2009/10/foxtel-dates-go-7two-abc3.html
- ^ http://www.theaustralian.news.com.au/story/0,25197,26249011-7582,00.html
- ^ http://au.tv.yahoo.com/seven-two/schedule/article/-/article/6373086/
- ^ http://www.tvtonight.com.au/2009/10/7two-tvs-best-kept-secret.html
- ^ http://www.tvtonight.com.au/2009/12/7two-for-tassie-darwin-one-for-mildura.html
- ^ http://www.tvtonight.com.au/2009/12/7two-to-launch-on-prime.html
- ^ a b c http://www.tvtonight.com.au/2009/10/7two-to-launch-november-1st.html
- ^ http://www.tvtonight.com.au/2009/10/welcome-to-7two.html
- ^ http://www.sevencorporate.com.au/_uploads/Files/More%20Entertainment%20for%20Everyone.pdf
- ^ "Tassie and OZTAM ready for 7TWO". The Spy Report. 2009-10-26. http://www.mediaspy.org/report/2009/10/26/tassie-and-oztam-ready-for-7two/. Retrieved 2009-11-04.
- ^ "7TWO to roll out to Darwin". The Spy Report. 2009-10-30. http://www.mediaspy.org/report/2009/10/30/7two-to-roll-out-to-darwin/. Retrieved 2009-11-04.
External links
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