97.3 FM

4BFM

City of license	Brisbane, Queensland
Broadcast area	Brisbane
Branding	97.3 FM
Slogan	Brisbane's Best Mix of the 80's, 90's and Now
Frequency	97.3 MHz FM (also on DAB+)
First air date	September 26, 2001 (2001-09-26)[1]
Format	Hot adult contemporary
Language	English
ERP	12,000 watt[2]
HAAT	299 m[3]
Class	Commercial
Transmitter coordinates	27°27′52″S 152°56′47″E / 27.46444°S 152.94639°E / -27.46444; 152.94639[2]
Callsign meaning	4 = Queensland Brisbane Frequency Modulation
Affiliations	Mix network[4]
Owner	Australian Radio Network Pty Ltd (50%) DMG Radio (Australia) Pty Ltd (50%) (Brisbane FM Radio Pty Ltd[5])
Webcast	[1]
Website	973fm.com.au

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2011)

97.3 FM (call sign: 4BFM) is a commercial radio station in Brisbane, Australia. It is a 50/50 joint venture between DMG and ARN, who jointly purchased the license at auction for $67M.^[6]

97.3 FM plays current hits and a variety of 70s, 80s and 90s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers. Brisbane's 97.3 FM is part of the Mix Network with sister stations in other major Australian cities - Mix 106.5 Sydney, Mix 101.1 Melbourne, Mix 102.3 Adelaide and Mix 106.3 Canberra.

The addition of DAB AAC+ Digital Radio to Brisbane means that 97.3 FM and its co-owned Classic Hits 4KQ will both be available on the digital format. The additional channel to be provided by 97.3 is called "The Edge Digital", a digital format revamp of the ARN owned Edge 96.1 in Western Sydney.

The station's headquarters in Brisbane is located in the inner south-eastern suburb of Greenslopes on Logan Road.

External links

Official website

References

1. ^ LIC022 - Commercial Radio Broadcasting Licences, Australian Communications and Media Authority, 2011-08-31, http://acma.gov.au/webwr/_assets/main/lib100052/lic022_commercial_radio_broadcasting_licences.pdf, retrieved 2012-01-11 
2. ^ ^{a b} The Radio and Television Broadcasting Stations Book. Australian Communications and Media Authority. 2011-10. p. 30. http://acma.gov.au/scripts/nc.dll?WEB/STANDARD/1001/pc=PC_9150. Retrieved 2011-11-27. 
3. ^ HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
4. ^ Shoebridge, Neil (2011-05-16). "30 seconds". Australian Financial Review: p. 41. http://afr.com/p/business/marketing_media/item_WyHMwnCCIiMx9cjH3EQZkM. Retrieved 2012-01-11. 
5. ^ Hele, Michelle (2001-05-31). "FM licence sale signals change for stations". The Courier-Mail: p. 3. ISSN 1322-5235. 
6. ^ Marriner, Cosima (2001-05-31). "Radio pair win Brisbane slot with $67m". The Sydney Morning Herald: p. 27. ISSN 03126315. Archived from the original on 2002-02-15. http://web.archive.org/web/20020215073814/http://smh.com.au/news/0105/31/biztech/biztech17.html. Retrieved 2012-01-11.