"The Beautiful Miss Shop" is an English equivalent of the French phrase La Belle Mamselle Boutique. The feminine singular definite article, adjective, and nouns model an example of a colloquial, conversational, friendly, informal contraction, with mamselle also spelled as mam'zelle and standing for the complete form mademoiselle. The pronunciation will be "la bel mam-zel boo-teek" in French.