A.E.I.O.U., abbreviation for Austriae est imperare orbi universo (it falls to Austria to rule over the whole globe), motto of the Habsburg Emperor Friedrich III. An alternative Latin version is Austria erit in orbe ultima, and the German form is: ‘Alles Erdreich ist Österreich untertan’.
AEIOU, or A.E.I.O.U., was a symbolic device utilised by the Habsburg emperors. Emperor Frederick III (1415-93), who had a fondness for mythical formulae, habitually signed buildings and objects with the acronym.[1] Frederick III did not explain its meaning at the time, though shortly before his death, he claimed it stood for (German) "Alles Erdreich ist Österreich untertan" (MKL 1890)[2] or "All the world is subject to Austria." However other interpretations have been put forth. Most interpretations proceed on the assumption that it was meant as a political slogan, from the Latin phrases:
These versions refer to Austria of today, as well to the huge Habsburg empire.
In 1951, Eugen Rosenstock-Huessy suggested the interpretation: Austria Europae Imago, Onus, Unio: Austria is Europe's spitting image, burden and unification.
The Habsburgs had a predilection for symbols and slogans. For instance, Frederick III also created the logo of a hand holding a sword on top of an open book above the motto "This Rules, That Defends," along with several others. His son, Maximilian I, Holy Roman Emperor (one of the principal architects of the Habsburg myth) used the phrase "Hold the Measure and Look to the End."
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