AAAA spot contract

Standardized contract prepared by the american association of advertising agencies and used by a national advertiser in the purchase of radio or television commercial time on a market-by-market basis (as compared to a network buy). The contract is generally drawn between the advertising agency and the spot television supplier and specifies the terms of the purchase, such as the number of spots (commercials), the times they'll be shown, the cost, and the specific time period (i.e., a week, a month, 6 weeks, or 13 weeks). See also market-by-market buy.