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ABC (analyzed) issue

 
Marketing Dictionary: ABC (analyzed) issue

Issue of a periodical used by a publisher to supply statistical information for the required biannual abc statement and presumed to be representative of all issues during that six-month period. The business publications audit of circulations organization requires that the May and November issues be used. The audit bureau of circulations, on the other hand, allows publishers to select two issues of their choice, enabling them to choose issues that are expected to sell in a quantity closest to the rate base. The information reported on each analyzed issue includes both subscription and newsstand sales data. See also verified audit circulation corporation.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more