above-the-line cost
Barron's Marketing Dictionary:
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above-the-line cost
Accounting term used by a commercial production company referring to initial budgeted expenses for the producer, director, cast, and scriptwriter working on the production of a specific commercial. This cost relates to nontechnical personnel and creative elements, such as artwork or graphics, in the commercial production. See also below-the-line cost.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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