accordion insert
Barron's Marketing Dictionary:
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accordion insert
Advertising pamphlet, circular, or leaflet that has been folded in an accordion fold and prepared for binding into a magazine or for enclosure in an envelope as a piece in a direct-mail campaign. See also fanfold insert.
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accordion insert
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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