account executive

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In general: executive assigned by a service bureau or other supplier to act as a liaison for each customer and to assist the customer in utilizing the services available. See also customer service representative.

Advertising: advertising agency person responsible for maintaining a liaison with designated agency clients. The account executive supervises the planning and preparation of advertising for one or more clients, depending on the size of the agency. It is the account executive's job to analyze the advertising and merchandising problems of the advertiser; to offer solutions to these problems; to transmit the plans of the agency for client approval; to bring to the agency's attention any suggestions or criticisms made by the client; and, generally, to service the client's advertising and merchandising reports to the account supervisor, who in turn reports to the vice president of account services. In a smaller agency, the AE reports directly to the VP or might even serve to fill the VP position.

Broadcast: broadcast-station time salesperson who is paid a commission on the amount of money spent by a sponsor on the purchase of commercial time.

Printing: account executive assigned by some printing houses to contact prospective customers and to service accounts that obtain their printing needs from the company.

Advertising: executive of an ad agency who oversees a particular account and who is the principal coordinator and contact person fo the client within the agency.


Finance: brokerage firm employee who advises and handles orders for clients and has the legal powers of an agent. Every account executive must pass certain tests administered by securities regulatory boards. Also called registered representative.
See also broker.

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This term refers a person who has primary responsibility for an account, whether it be for an individual or corporate client. It is used often in the advertising and public relations business, but can also be used in financial services businesses.

Investopedia Says:
An account executive may have a team of people or may be a sole operator. In a brokerage firm, for example, it may be the primary broker for an individual client or for a corporate client. It is that broker who must know the client, for example. The term implies decision-making authority over the firm's activities with that client.

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For a list of words related to account executive, see:

• Advertising - account executive: advertising agency employee who oversees marketing and administrative efforts for one or more clients’ campaigns and deals directly with client
• Occupations and Job Titles

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