Actimel

Actimel (also known as DanActive in the United States) is a 'probiotic' yoghurt-type drink produced by the French company Danone, It is sold in 100ml bottles, typically as an 8, 6 or 4 pack, but more recenly as a 12 or 16 pack. The main claimed benefit of Actimel is the strengthening of the body's natural defenses through the use of patented bacterial culture called Lactobacillus casei Immunitas.

After the release of Actimel, several other companies responded releasing their own L. casei based product, starting an advertising war about the properties of each bacteria advantages. Since 2004, L. casei based yogurts have become a common part in West European diets.

In 2007, Actimel was launched in the United States under the name DanActive, in the flavours Cranberry/Raspberry, Strawberry, Vanilla, and Blueberry.

External links

• Actimel website
• DanActive - Actimel in the US
• Danone - The manufacturers of Actimel
• Dannon - Dannon in the US
• Bifidus Digestivum - A deconstruction of the terms Bifidus Digestivum, Bifidus Regularis, L. Casei Immunitas and their variants, as well as the marketing strategy, and information about the potential health benefits of live yogurts.

Groupe Danone Co.
Corporate Directors:	Bruno Bonnell · Richard Goblet d'Alviella · Michel David-Weill · Emmanuel Faber · Jean Laurent · Hirokatsu Hirano · Bernard Hours · Christian Lauble · Hakan Mogren · Jacques Nahmlas · Benoît Potier · Franck Riboud · Jacques Vincent
Products:	Actimel (DanActive in US) · Activia · Evian · Lattella · Volvic
Annual Revenue: $18.6 billion USD (12% FY 2004) · Employees: 89,449 · Stock Symbol: Euronext: BN NYSE: DA · Website: www.danonegroup.com

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