Ad Infinitum

AMG AllMusic Guide: Pop Artists:

Ad Infinitum

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Genres: Rock

Biography

With the breakup of the neo-prog group Cathedral, keyboardist Todd Braverman formed Ad Infinitum with the dream of recreating the sound of an early-1970s progressive rock band along the likes of Yes and Genesis. Advertising in the Village Voice, Braverman met guitarist, songwriter, and fellow prog rock fanatic Craig Wall. While working various day jobs, the duo added keyboardist/vocalist Ilan Goldman. Finally, through another ad, Mike "Goose" Seguso joined the band as an additional vocalist. Working together for four years, Ad Infinitum recorded on instruments long abandoned by most rock musicians but essential to the prog rock sound, such as Hammond organs, Mellotrons, and Moog synthesizers. The resulting album was, as promised, a letter-perfect re-creation of the heyday of progressive rock with epic tracks, complex instrumentation, and time shifts. ~ Geoff Orens, Rovi

Ad Infinitum (band)

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Ad Infinitum
Origin	Manchester
Genres	Synth Pop Post Punk
Labels	Factory Records
Associated acts	Stockholm Monsters New Order
Members
Lindsay Reade Peter Hook

Ad Infinitum were a musical group which were part of the Factory Records label. They were formed by Lindsay Reade, who was married to manager Tony Wilson at the time. They were composed of members of the Stockholm Monsters and New Order bassist Peter Hook.

Rather than continuing ad infinitum, the group only recorded one single "Telstar", a cover of the Joe Meek song. It was released as a single, the B-side being "Telstar in a Piano Bar". This single was the first record with a holographic cover.^{[citation needed]}

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