ad-noter
Barron's Marketing Dictionary:
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ad-noter
Designation used by the research firm daniel starch and associates to indicate a reader who recalled seeing a particular advertisement in a particular issue of a publication. An ad-noter only recalls noticing the ad, without necessarily associating it with a product or advertiser. See also noted score.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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