Ad:tech

This article appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (December 2011)

This article relies on references to primary sources or sources affiliated with the subject, rather than references from independent authors and third-party publications. Please add citations from reliable sources. (December 2011)

ad:tech is an international series of digital advertising and technology conferences and exhibitions for the interactive marketing community. Produced by ad:tech Expositions, LLC, ad:tech hosts events in New York, San Francisco, London, New Delhi, Shanghai, Singapore, Sydney, Melbourne and Tokyo. ad:tech is owned and operated by dmg :: events, which is part of Daily Mail and General Trust Pic.^[1]

Conference panels and educational sessions address a variety of digital marketing subjects, including online advertising strategy, performance-based marketing, emerging advertising platforms, integrated marketing, social media, search, mobile, analytics and brand marketing. Worldwide shows blend high-profile keynote speakers, topic-driven panels and workshops.

Who Attends?

ad:tech reaches marketers at every level and scope of expertise and brings them together in a fully interactive, inclusive environment to network, do business, and learn.

• Brands, Agencies, Publishers & Service Providers
• CEOs, CMOs, Marketing Execs, Brand Managers, Creatives, Media Buyers and Planners, Product Manager, Solution Providers

Awards

Since 1997, ad:tech awards honor industry leaders for their accomplishments in digital marketing with the Industry Achievement Awards. An executive panel of judges recognizes outstanding individuals who continue to inspire the industry for the Industry Achievement Awards.

In April 2011, ad:tech began honoring startup companies with relevant services and technologies for brands and marketers with our Innovation Award. A special advisory board of industry peers selects startup companies to present at ad:tech as well as determine winners who will receive the ad:tech Innovation Award.

To qualify, startups must meet the following criteria:

• Must focus their presentation on how the startup can help market existing products within a given budget
• Must have been founded since 2008
• Must have moved beyond angel and seed funding and have received some level of venture capital funding
• Must have a working beta or launched product, working on a repeatable and scalable business model
• Must incorporate a new technology or platform or that exploits a new behavior that helps today’s digital marketers

References

External links

• ad:tech Web site