adaptive hypermedia
In contrast to traditional e-learning/electronic learning (and face-to-face education) systems, whereby all learners are offered or even directed a standard series of hyperlinks, adaptive hypermedia tailors what the learner sees to that learner's goals, abilities, and knowledge of the subject, by providing hyperlinks that have the most meaning for the user. Essentially, the teaching tools "adapt" to the learner. Of course, this requires the system to be able to effectively infer the learner's needs and desires. Many fields of research including human-computer interaction, educational technology, cognitive science, and computer engineering are contributing to the development of adaptive hypermedia. It is also clear that the use of adaptive hypermedia is not limited to formal education or training endeavors. It can increase profits by adapting to consumers' searches (sometimes unconscious) for goods, services, and experiences.
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